What Is Luxury

What is luxury? For me, “luxury” transcends the mere acquisition of material possessions.

Luxury is an attitude. 

Luxury is about having standards. It embodies the essence of having unwavering high standards, reflecting a profound commitment to excellence. Luxury, more than anything else, is an attitude that sets individuals apart from the ordinary, as they embrace a refined way of thinking and a discerning taste for the finer things. 

Luxury is a state of elegance, where every detail is meticulously crafted, and every experience is curated to perfection. In the world of luxury, mediocrity has no place, and only the utmost quality and sophistication prevail. Luxury requires you to elevate your standards.

Luxury is an emotion.

Luxury goes beyond the tangible into the realm of emotion. When we talk about the luxury niche, we speak more to the people who are there to make an emotional purchase. The allure of luxury lies in its ability to stir deep emotions, awakening a profound sense of pleasure, satisfaction, and even aspiration. Luxury brands build dreams and serve to make you feel exclusive. 

Behind the day-to-day rational purchases, luxury purchasing is a chance to escape from the world's chaos and enter a reality that awakens deep-rooted desires. It taps into the desires and dreams of individuals. It allows you to focus on what matters most– you, resonating with your innermost desires for beauty, refinement, and exclusivity. It evokes a sense of awe, wonder, and delight, enveloping you in a captivating experience that lingers in your memories, surpasses the boundaries of time, and leaves an everlasting imprint on hearts and minds.

Luxury is an impact.

Luxury not only elicits the emotions of indulgence and opulence but also a sense of empowerment and confidence. It ignites a spark within and a sense of inspiration and fulfillment that can only be described as truly extraordinary.

Luxury brands are amongst the most valuable brands ever created. Most people in the world cannot afford to buy from these brands. Even for those who are aspirational purchasers, luxury is also unaffordable. The total number of people who consume luxury is very small compared to the global population. And yet, luxury brands command a powerful impact and profound influence that transcends their captive consumer base, reaching beyond those who walk out of their doors clutching shopping bags.

They hold the power to shape trends, aspirations, and societal norms, making them trendsetters in our culture. Their meticulous craftsmanship, strategic marketing, and alignment with philanthropic causes create a mystique and allure that captivates even those who have never experienced their products firsthand. Luxury elevates standards, inspires individuals to strive for excellence, and builds a brand's legacy that goes beyond the limits of what's considered normal.

Luxury is a celebration.

Luxury is a glorious celebration of individuality, embracing the uniqueness and personal expression of each person. Luxury is an art form that creates an aura of distinction and leaves an indelible mark on those who embrace its bespoke art. Luxury brands understand that their discerning clientele craves a sense of identity and self-expression. They know what they want, and they look for a deeply personalized service.

Bespoke is a luxury attitude. Luxury indulges in the art of bespoke creations, tailoring experiences and products to cater to the distinct tastes and desires of each individual.  Bespoke is something made just for you. It is a love story that celebrates you. It brings an air of importance and individuality. It is the knowing that it cannot be copied. It recognizes that true luxury lies in the freedom to be authentically oneself. Luxury brands tap into human’s inherent desires for self-expression, and allows individuals to revel in their uniqueness and bask in the joy of being one-of-a-kind. 

In the world of luxury, celebrating individuality becomes the ultimate expression of true elegance and refinement.

Luxury is a frequency.

True luxury can only be created with high-vibrational energy. Luxury is not about acquiring expensive items; it is about tapping into a frequency of abundance and embracing a state of elevated consciousness of your higher self. There is a level of grace, mastery, and abundance that radiates with elegant luxury. Strategic solutions will never solve energetic problems, no matter how many different options we try. Embodying luxury is an energetic explosion.

Luxury then becomes a way of living that is infused with positivity, grace, and an unwavering belief in the limitless possibilities that life has to offer. Luxury becomes aligning ourselves with the highest frequencies of joy, beauty, and prosperity, creating an experience that goes beyond the material and envelops us in an elevated state of being. Luxury becomes immersing ourselves in a world of high-vibrational energy, where every moment is an opportunity to celebrate the abundance and magnificence of life.

In summary, true luxury is not about material possessions. The art of becoming luxury is a commitment to excellence, an elevated state of being, a celebration of authenticity and individuality, and an unwavering pursuit of refinement and embracing of the frequency of abundance and your higher self.  That’s how you become a luxury brand that captivates the senses, evokes emotions, wields a significant influence that is beyond your immediate clients, empowers inspiring aspirations, and leaves a lasting impact on the hearts and minds of those who embrace the allure of true luxury.

Are you fully aligned with the version of you that truly embody luxury?  You attract at the level you’re BEING. You are a mirror. Intention alone is not enough. Having a strategic plan is not enough. It’s a combination of inner work (mindset), outer work (strategy), and higher work (energetics). 

This is the luxe femme process that all of my high-level clients go through when they’re mastering the art of luxury so that they can leap into their next income level, their next impact level.

Grab your journal and for 5 minutes, answer yourself these questions: How would you show up embodying the true luxury energy? What energy would you embody in your content? How would you engage with your audience? What would you share?

Let me know what you notice in your energy.

If you are ready to play in the realm of luxury with me, here are some possible pathways to work with me:

• J’adore Luxury Brand Coaching – Private luxury brand coaching integrating luxury brand strategy, creative direction, and mindset work to help you create your luxury brand, and increase your influence, impact, and income.

• Haute Couture Luxury Branding Experience - A luxuriously personal experience with the power to transform you and your brand from the inside out and how you’re perceived both online and offline, and make your luxury clients say “Yes, this is the one for me.”

• Iconic The Luxury Coach Mastermind - 12-month luxury brand mastermind for feminine coaches to position yourself as a premium coach, become iconic in your field and attract high-end clients.

Not sure which one suits you best? I invite you to book a Luxury Brand Discovery Call with me.

To your luxury brand,

Elva

Luxury Branding Queen

The Luxury Way

Chérie Luxury Femme,

Maybe you can relate to this:

You started your business because you want to help people, have the freedom and abundance to create your dream lifestyle, give back and make a difference…

You worked so hard…

• You created a logo and website

• You get active on Facebook, Instagram, Linkedin etc

• You spend hours creating tons of content daily

• You spend 4-6 hours a day on social media trying to generate leads

• You threw money into Facebook Ads

• You post in other people’s FB groups to try to find clients

But…

• You rarely have anyone reach out to you on your website

• The most common DM’s you received are the ones that are trying to sell you something

• Your leads end up ghosting you

• When you finally get some traction and people book your calls, but half of them are “no shows”; the others are saying “Let me think about it” or “I cannot afford you.”

• You finally booked clients but working on your business feels heavy and overwhelming;

• You are exhausted and starting to wonder “What is wrong with me”, “Is there another way…”

There’s nothing wrong with you, beautiful. It’s because of the old way of building your brand and business:

• You don’t have a premium unique brand positioning and messaging that attracts high-end clients

• You are not using a luxury model, but instead trying to sell low-ticket offers with a small audience

• You are trying to replicate what you see other people doing in your industry

• You avoid creating a high-end offer because you think people won’t pay the high-ticket price and it’s even harder to sell

• You take lots of actions, spend hours and hours on Canva and posting on social media…  but without a luxury brand strategy

• You are not fully embodying the luxury frequency as you are not confident about your brand's online presence

And yes, there is another way - the luxury way.

The one that attracts ideal high-quality clients like magnets through a luxury brand image, messaging and content. 

I choose the luxury way. Not only it feels much more expansive and soul-aligned but it is also much more enjoyable and sustainable.

There's a shift happening because of the burnout happening across the industry. There's a desire for more luxury, more freedom, more quiet and gentle way of doing business, without being chained to your business, without all the ‘sales funnel’.

The luxury way is not about simply creating a high-ticket offer and raising your prices. It is so much more than that.​​​​​​​

It means you step into your true genius zone to elevate, to create, to innovate, to lead, to shine, to change, and to leave your legacy. ​​​​​​​

The LUXURY Model is for those of you who desire to run a world-class brand by being who you truly are.​​​​​​​​​​​ It’s an elegant way to run a luxury brand for personal brands.

Here are a few ways how luxury branding has transformed my clients’ businesses:

- Stand out from the crowd in their market;

- Get clarity of their brand messaging;

- Premium brand positioning to sell their high-end products and services

- Attract their ideal high-end clients in a feminine and elegant way;

- Confidence in showing up;

- Authority, Recognition and credibility;

- Increased revenue and profits.

- More luxury, more freedom.​​​​​​​​

If you've struggled with manifesting the luxury you wanted for your business, and it's just been an inconsistent or overwhelming process for you, and you want to create a timeless luxury brand that attracts high-quality clients like magnet, then I invite you to join ICONIC - The Luxury Coach Mastermind. Not sure if it’s the right fit for you? Let’s chat.

To your luxury brand,

How to Create a Luxury Brand Image

Does your current brand image reflect your iconic essence and attract premium clients?

I did a poll on my Instagram story and I can’t believe how many of you said “No”. So I did a mini-training on how to create a premium brand image that reflects your iconic essence and attracts premium clients and I shared three tips to really help you do that.

Tip 1: Create your signature “luxe brand perfume formula” that made of your unique brand essence and luxe factors

When I work with my clients, this is one of the few things we do first before going into the visuals. We work on the brand manifesto, values, voice, personality, etc before we develop the visual brand from there. The “luxe brand perfume formula” is the key thing we work on to define your unique brand essence and luxe factors that attract your high-end clients.

Top Note

Just like the “top note” of perfume, your luxe factors set first impressions and are the scents people detect first. Their function is to attract. They are what make the perfume alive and result in a unique scent experience. Your luxe factors attract your clients and audience to you and make you stand out.

heart Note

Your luxe flair is the heart note of your perfume. The foundation of any fragrance lies in its heart notes which make up anywhere from 40 to 80% of the total scent. Thanks to the heart notes, the fragrance takes on shape and volume. Your luxe flair is the foundation of your essence.

base Note

Your luxe foundation is just like the base note, its ultimate function is to provide a lasting impression of the fragrance. It’s your purpose and legacy.

Both the heart (your luxe flair) and the base note (your luxe foundation) work together to deepen the scent introduced in the top note (your luxe factors) and create the full body of the fragrance.

Tip 2: Find out your Luxe Femme Brand Archetype and use it as a guide to align your brand essence with your brand image and visuals

One of the keys to creating a Soul-aligned Luxury Brand is to align your divine feminine brand personality with your luxury brand.

And to do that? You need to know exactly what your femme brand personality type is. Are you the Creative, the Goddess, the Healer or maybe you are the Queen?

The Creative

Natural Element: Air
Season: Spring
Femme Archetype: Maiden

Your brand visuals need to be able to align with your archetype attributes of clarity, simplicity, sparkling, and creativity. If not, you can be perceived as downmarket, and unreliable.

The Goddess

Natural Element: Fire
Season: Summer
Femme Archetype: Goddess

Your brand visuals need to be able to align with your archetype attributes of elegance, graceful and stylish. If not, your drive for perfection can be perceived as lack spontaneity and sometimes too formal.

The Healer

Natural Element: Earth
Season: Autumn
Femme Archetype: Medicine Woman

Your brand visuals need to be able to align with your archetype attributes of nature, authenticity, and earthy. If not, your brand can be perceived as bossy and rebellious.

The Queen

Natural Element: Water
Season: Winter
Femme Archetype: Queen

Your brand visuals need to be able to align with your archetype attributes of opulent, self-assured, and visionary. If not, your brand can be perceived as being cold and uncaring.

What is your Luxe Femme Brand Archetype?

Take this 2 min quiz now to discover your Femme Brand Archetype so you can align it with your Luxury Brand.

Take the Quiz

Tip 3: Create strategic branding based on the luxury brand model and positioning

As a female entrepreneur building a business online, your online presence is your haute couture show; your personal branding is that haute couture attire. You decide how you want to show up every time your ideal client land on your website, social media, etc. Create your branding based on who you want to become and where you want to go next, not where you are right now. 

Luxury takes time. A luxury brand is timeless. A lot goes into planning and designing a strategic brand that withstands the test of time. 

Using a luxury brand model and knowing your luxury positioning, we can then design captivating brand identities and visuals that make your premium clients say yes that’s the one for me. For example, curating gorgeous fonts that make your brand stand out in your market; choosing an amazing color palette that triggers the emotions of your luxury client; designing a luxury logo and submark that builds your luxury brand recognition.

Don’t make the mistake of creating a visual brand that doesn’t consider your brand strategy and positioning. You don’t want to choose typography and colors that look cheap and say something completely different than what you represent. 

Some signs that your brand strategy and image may need work are:

• You’re not consistently attracting the premium clients you want into your business, and you're unsure where to start.

• Your audience struggles to tell why you’re different from other brands and question your higher price point.

• You don't feel confident about your brand message, so your marketing is all over the place or barely existent. 

• You want to expand to the next level, but you aren’t confident that your current online presence matches the trajectory of your future business.

So this is exactly what I help my clients with in my Haute Couture Luxury Branding Experience. You’ll have:

• a compelling luxury brand message that attracts your premium clients to your business with ease and elegance

• a clear luxury position that makes you a luxury brand and the “crème de la crème” of your niche

• luxury visual branding identity will align with your values and captivate your high-end clients

• A high-end website and online presence that convert your visitors into clients and loyal fans.

If you want to create your luxury brand positioning and image that reflects your iconic essence and attracts high-quality luxury clients, become iconic in your field, then I invite you to book a Luxury Brand Discovery Call with me. 

To your luxury brand,

Luxury Branding Queen

Quiet Luxury Vs Loud Luxury

Chérie Femme,

Quiet luxury is the trend now. Let’s talk about it.

The embrace of quietness within the realm of luxury is often seen as a commendable return to the core principles of excellence and artistry. True luxury, at its core, embraces a commitment to quality, craftsmanship, and timeless elegance. 

In my view, fundamentally, the objective of quiet luxury and loud luxury is the same: to present oneself as an elevated version of themselves. Loud luxury achieves this by overtly proclaiming its status through conspicuous symbols and iconography, while quiet luxury accomplishes it through meticulous dedication to an opulent aesthetic. In reality, those on the path to success will perpetually strive to emulate the esteemed figures at the pinnacle of achievement.

When it comes to luxury branding, both loud and quiet approaches serve distinct purposes. Loud luxury, with its bold and opulent expressions, seeks to make an immediate statement, capturing attention and projecting a sense of confidence and ostentation. 

On the other hand, quiet luxury takes a more understated and refined approach. It relies on subtlety, impeccable craftsmanship, and a curated aesthetic to exude an aura of exclusivity and discerning taste. It speaks volumes without uttering a word, appealing to those who value the finer details and appreciate a more nuanced form of sophistication.

There is no right or wrong here. The key thing here is that it must authentically reflect the brand’s essence, style, values, aspirations and desired image projection.

When I work with my luxury clients, my role is to understand their unique desires and preferences and guide them towards a luxury branding strategy that resonates with their target audience while staying true to their core values. Whether it's embracing the allure of flamboyance or the allure of subtlety, the world of luxury branding offers endless possibilities for you to craft your desired image of elevated refinement and distinction.

But first, you need to see yourself as the elevated version first. People don't see you through their eyes, they see you through yours. Your audience will only see you according to how you see yourself.

None of these loud or quiet luxury branding matters, if deep down, you see yourself as a low-ticket coach who isn't as "good" as "the big names". If you are walking around thinking of yourself that way, your potential clients will too.

So how do you see yourself differently and step into that elevated version?

First, you make one single decision to become her and act like her. Because you are what you repeatedly do.

You step into her, and become one with her. You love this elevated version of you. You nurture this elevated version of you. You move forward as this elevated version of you.

So if you want to be that confident, top-notch, luxury coach who is the Creme de la creme of her niche, and knows she worthy of all her desires, you need to say Yes to yourself first.

Decide that this is the year you become the crème de la crème, charge, sell and attract like the crème de la crème.

When you are on the top, you don’t chase money, you don’t run after a yes. You captivate. You magnetize. You mesmerize. The yes comes to you.

If you are ready, I will support you to become the crème de la crème in your niche, build a luxury brand to give off instant expert vibes, become the first person your followers think of when they need an expert in your niche, attract high-value clients, and expedite opportunities and fast track your growth.

Your elevated version awaits. Your luxury brand awaits. Let’s have a chat.

To your luxury brand,

Luxury Branding Queen

3 Tips to Attract High-Quality Luxury Clients

Chérie Luxury Femme,

So I've had a lot of people ask me this in my DMs or podcast interviews,  “Elva, how do I attract high-quality luxury clients?” I did a mini-training on my IG story and 3 tips to help you attract the right higher-calibre clients in your business.

Tip 1: Use Maslow's hierarchy of needs to better understand the needs of your dream luxury clients

Luxury brands don't market to the lowest level of need. They market to people who are at the level of self-actualization. High- end clients are usually at the higher levels of esteem and self- actualization.

Tip 2: Create The Red Velvet Rope Policy on who you work with

Who are your luxury clients? Who are not? Set your intention clearly. List the qualities of your ideal luxury client, e.g. high commitment to her success,  high degree of personal responsibility, pays on time, etc. Set the boundaries on who you are not willing to accept to work with, e.g. Lives in a victim mentality, likes to blame other people and circumstances, etc.

Tip 3: Be your high-quality luxury client, energetically

Are you an energetic match for your luxury client? You are the mirror of who you are attracting. Go back to the Red Velvet Rope Policy you created. Ask yourself where am I energetically matching my luxury brand client? Where am I NOT energetically matching my luxury brand client? How will I change this?

In order to call in your high-quality luxury clients, you need to first become a higher-quality luxury coach and service provider.

There is only ONE way to do this… you become a higher level of yourself, embody your luxury brand, and allow yourself to receive them in an effortless, leaned-back, feminine receiving, and joyful way.

For feminised luxury coaches and leaders, business isn’t something you do, it’s what emerges when you embody your higher self and purpose work.

Your brand is the vessel you shape to express your divine purpose, the calling of your soul.

I believe building your luxury brand is spiritual.

A luxury brand makes you in a category of one market, attracts high-quality clients who inspire you to reach your greatest potential, have more joy and fun in building your business, have more money to invest in yourself, your team, your family, and give back, have the cash flow, visibility and influence to create the biggest impact and leave your legacy…

Wanna know why you keep attracting the same kinda client over & over again?

You are not owning your Crème de la crème positioning, your expertise, being serious about the impact you want to make, and clearing your limiting beliefs about money, luxury, and being in the spotlight.

These are the things I teach in-depth inside Iconic - The Luxury Coach Mastermind. If you want to learn how to position yourself as a luxury brand and attract high-level clients, then the Iconic Mastermind is for you.

Are you ready to become a sought-after luxury brand? Let’s chat.

To your luxury brand,

Luxury Branding Queen

Become the first name when they think of your industry

Chérie Luxury Femme,

Last week I received another lovely testimonial from my client, who has been working with me for the last 4-5 years. 

“I have never hesitated to use Elva’s services for a second, third or fourth time and will continue to call on her services within my businesses in the future.”

— Nadia Sammartino, Director of Portarlington Fitness & Wellness Centre

That is the power of building a luxury brand that is the first name to pop into someone’s head when they think of your industry.

A luxury brand creates deep, long-term relationships with clients and uses its brand to make an impact beyond time.

You become a forever source of resolution for your clients.

You become synonymous with your niche.

You become the first name to pop into someone’s head when they think of your industry.

You become a business that doesn’t have to convince anyone about why they are better than the others.

You become someone that has just one competition: yourself.

You become the category of one.

You become the Crème de la crème of your field.

Here is what I received in a discovery call form:

“You are the best. There’s no one else I’d rather develop my luxury brand with than you.”

And this is about the long game. This means you aren’t just focused on the ‘right now.’, the one sale, the instant gratification. 

Instead, you are focused on dedicating yourself to your art and your craft, to your mastery, and to be the Crème de la crème. This is your legacy.

Think about how much you change your client’s lives over their lifetime? Then money and perpetual sales become the by-product, as your clients are your loyal customers over their lifetime. Whenever they need a solution in your niche, they always come back to you. 

If you understand this, and if you can be committed to being the Crème de la crème this year, next year and all the years from this point on…  you will become the only choice for your clients.

The more you are not willing to settle for less, the more you care and trust, the more your clients will.  This will change the game of building your brand and business.

If you don’t work on becoming not just the rational choice but THE ONLY choice, you will continue to feel hard to attract high-paying clients, charge a premium rate, and make big income and impact while fulfilling your soul's purpose and have an elegant lifestyle to match

If you are committed to being the top in your industry and the only choice for your dream clients, I invite you to join the Iconic Mastermind, to become the category of one, to carve out a niche for yourself, become iconic in your field and create undying loyalty & raving brand adorers and clients.

The mastermind is an investment in yourself, your brand and your legacy. You will not only see the effect on your brand positioning and client attraction very quickly, but also see results for years to come. 

This is why luxury goods are often referred to as investment pieces. The value of investing in your brand appreciates over time. The Iconic Mastermind gives you returns in a short amount of time and also over time. And the earlier you invest, the greater return you will get in the long run. 

The mastermind is open for enrollment and there’s only 1 spot available per niche. Book your iconic mastermind call now and be ready to see your return on investment. 

To your luxury brand,

Luxury Branding Queen

P.S. I care, I trust and I believe. I believe there’s a luxury brand in you and I can help you become the "Chanel" or "Dior" in your field, a Luxury coach with a lifestyle to match in 12 months or less.

If you are committed to being the top in your industry and the only choice for your dream clients, I invite you to join the Iconic Mastermind, to become the category of one, to carve out a niche for yourself, become iconic in your field and create undying loyalty & raving brand adorers and clients.

The mastermind is open for enrolment and there’s only 1 spot available per niche. Book your iconic mastermind discovery call now and be ready to see your return on investment.

Luxury Vs Commodity

Chérie Luxury Femme,

Your luxury brand is not a commodity.

If your potential client compares your services or programs to another and think “they are pretty much the same, I will get the one with the lower price”, then your offer becomes a commodity in their mind.

If you have a commodity offer, you will compete on price. 

A client who is going to invest 5 or 6 figures to get the results they want are not going to pick up a commodity. 

When you have a luxury brand with an unmatchable value proposition and a premium pricing model, it establishes you as your own category,  which makes it’s too difficult to compare prices. 

You cannot be compared to any other product or service available. You become iconic in your field. You become the “category of one”. 

Pricing isn’t an issue anymore because you’re the only choice for your ideal clients. People want to buy expensive things. They just need a reason.

Anyone can raise their prices, but only a select few can charge these rates and get people to say yes. Anyone can sell a program or service by offering it for a big discount, but it takes luxury branding to sell the same service or program for a premium price.

Of course, you need to deliver the result with your mastery of what you do. Last week we talked about focusing on being the best at what you do, and being the creme de la creme. (Hint: most of the time it’s the things that feel so easy to us). That’s the foundation of a luxury brand. That’s the foundation of charging premium pricing. 

I know you are good at what you do. Believe in yourself. The goal is to sell your high-end packages backed by the value of your offer. Don’t make assumptions about how much your audience will pay. My clients invest 5 figures in my offers and still think they got a great deal because the value of a luxury brand is way beyond 5 figures. 

Charge what your offer is worth. (I am not saying charge what you are worth, because you are so worthy and there’s no price that can measure how brilliant you are.) 

Usually, our limiting beliefs stopped us in the first place. The question I got asked a lot when I am on podcast interviews is that “A lot of my audience would say they worry about raising their prices. What advice would you give to them?”

I see a premium pricing model is not only necessary but also spiritual if you want to build a luxury brand. 

Premium pricing increases your clients’ results because they value your service and are heavily invested. If you want your clients to get results, they must be invested. The more invested they are, the more likely they are to achieve the results they want. If you care about your client’s results, you should get them as invested as possible.

The luxury pricing model also allows you to invest the money to make your services exceptional, provide a luxury experience for your clients and pamper your clients, invest in your growth and build the best team, provide more value…

What limiting beliefs stops you from creating your luxury brand and becoming iconic?

Maybe you are assuming you have to charge the same as everyone else in your niche; maybe you are undercharging your services to “win” more clients, maybe you are making assumptions about how much your audience will pay…

When you realise those are your limiting beliefs and break through them, you start to skyrocket your income and impact.

How much longer before you revel in the awareness that you are enough, that you've done enough, and that you're worthy of your heart's greatest desires? 

Imagine the life you dream of. Believe that it can be yours in this world of magic and miracles. Choose to live as if you know of its inevitable manifestation. Don't compromise.

I believe in you. I am here to support you to bring your luxury brand vision to life. Let’s chat.

To your luxury brand,

Luxury Branding Queen

P.S.  There is nothing you can't have. There is nothing you can't do. There is nothing you can't be.

If you are ready to become iconic and create a luxury brand with a lifestyle to match, let’s chat. It’s easier than you think.

Be the crème de la crème

Chérie Femme,

When you are on the top, money comes easily.

“Be the crème de la crème. True luxury will always rise above. When you are on the top, money comes easily.”

— Elva Li

Money is a by-product of devotion and mastery;

Money is a by-product of emotional intelligence;

Money is a by-product of growth and wisdom;

Money is a by-product of energetic frequency…

The goal is never money; The goal is always your purpose work, your mastery of what you do, your impact of being you…

Focus on your mastery. Focus on being a true luxury brand. 

AI is now seen as a big threat to lots of businesses. However, luxury brands may have less to fear from AI than a number of others. 

“Luxury is an indulgent human choice, a whim. It is not needed, only desired. The process of creating desire in luxury is complex but it is often idiosyncratic and unique: the reason why one brand is preferred to another in luxury is seldom logical. In fact, it is often irrational. Machines, however sophisticated, are programmed to be logical.” – Barton Diary March 2023

I believe the AI will make true luxury more sought after. Just like you can buy factory-made bags everywhere, but nothing can replace the craftsmanship and human creativity in a Hermes bag. 

Luxury is measured by how you make people feel. It is the ability to tailor a moment for the ultimate “emotional impact.” It’s not about AI and automation. You need to focus on your heart instead. Every segment of luxury is focusing on making the client feel special with a service tailored just to them. 

I think it's well said that "The more humans are involved with a brand, the more meta-luxury that brand is."

Be the crème de la crème. True luxury will always rise above. When you are on the top, money comes easily.

Focus on rising to the top and being the true luxury brand.

When you have a true luxury brand, you are always being sought after, and you always have an audience willing to listen, and invest in your mastery.

The right people will feel that sense of confidence in your energy, they will trust you. Growing your business will be full of joy and fun.

In Iconic - The Luxury Coach Mastermind, I will support you to become the crème de la crème, build a true luxury brand to give off instant expert vibes, become the first person your followers think of when they need an expert in your niche, attract high-value clients, and expedite opportunities and fast track your growth.

Imagine 12 months from now... 

• Waking up with a huge smile on your face as you celebrate all of the amazing things that have happened in your business and in your life;

• High-end soulmate clients and customers show up as if by magic, they’re so inspired by you, they’re creating real transformation in their own lives and they’re telling everyone about you; 

• You are living a luxurious beautiful lifestyle on your terms while your revenue has easily doubled to multiple 6 figures or 7 figures with grace and elegance;

• You are making an impact and contributing to causes that matter to you. You feel like a goddess queen who is in charge and working for her purpose…

Or you can continue on the same old path and in the same place that you are today. Maybe a few more clients, but you are not living your full potential and your most iconic version of yourself…

It is your choice to make. Which one will you choose?

Big dreams require something bigger of you, and that will always trigger fear.

Fear is not something to be feared....but regret is.

It's time.

And I am here to support you. 

Limited spots are available in the Iconic - The Luxury Coach Mastermind. The doors will close as soon as the spots are sold out. And there are only 2 spots left in 2023 for the Opulence Upgrade option. 

To your luxury brand,

Luxury Branding Queen