Chérie Luxury Femme,
So I've had a lot of people ask me this in my DMs or podcast interviews, “Elva, how do I attract high-quality luxury clients?” I did a mini-training on my IG story and 3 tips to help you attract the right higher-calibre clients in your business.
Tip 1: Use Maslow's hierarchy of needs to better understand the needs of your dream luxury clients
Luxury brands don't market to the lowest level of need. They market to people who are at the level of self-actualization. High- end clients are usually at the higher levels of esteem and self- actualization.
Tip 2: Create The Red Velvet Rope Policy on who you work with
Who are your luxury clients? Who are not? Set your intention clearly. List the qualities of your ideal luxury client, e.g. high commitment to her success, high degree of personal responsibility, pays on time, etc. Set the boundaries on who you are not willing to accept to work with, e.g. Lives in a victim mentality, likes to blame other people and circumstances, etc.
Tip 3: Be your high-quality luxury client, energetically
Are you an energetic match for your luxury client? You are the mirror of who you are attracting. Go back to the Red Velvet Rope Policy you created. Ask yourself where am I energetically matching my luxury brand client? Where am I NOT energetically matching my luxury brand client? How will I change this?
In order to call in your high-quality luxury clients, you need to first become a higher-quality luxury coach and service provider.
There is only ONE way to do this… you become a higher level of yourself, embody your luxury brand, and allow yourself to receive them in an effortless, leaned-back, feminine receiving, and joyful way.
For feminised luxury coaches and leaders, business isn’t something you do, it’s what emerges when you embody your higher self and purpose work.
Your brand is the vessel you shape to express your divine purpose, the calling of your soul.
I believe building your luxury brand is spiritual.
A luxury brand makes you in a category of one market, attracts high-quality clients who inspire you to reach your greatest potential, have more joy and fun in building your business, have more money to invest in yourself, your team, your family, and give back, have the cash flow, visibility and influence to create the biggest impact and leave your legacy…
Wanna know why you keep attracting the same kinda client over & over again?
You are not owning your Crème de la crème positioning, your expertise, being serious about the impact you want to make, and clearing your limiting beliefs about money, luxury, and being in the spotlight.
These are the things I teach in-depth inside Iconic - The Luxury Coach Mastermind. If you want to learn how to position yourself as a luxury brand and attract high-level clients, then the Iconic Mastermind is for you.
Are you ready to become a sought-after luxury brand? Let’s chat.
To your luxury brand,
Luxury Branding Queen