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Meet Elva

A girl from Shanghai with big dreams.

She turned her can'ts into cans and her dreams into plans.


Meet Elva

A girl from Shanghai with big dreams.

She turned her can'ts into cans and her dreams into plans.



Stop denying yourself the beauty you soul is seeking.

Stop denying yourself the life you want to experience.

Stop denying yourself the spotlight you’ve dreamed of .


The key to unlocking it all?

Unapologetically allowing yourself to step into your true essence and live your desires.

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I've always dreamed BIG.

Embodying my desires has allowed me to step into being
the woman I want to be.

Where my entire world blossoms. Including my brand.

I've always dreamed BIG.

Embodying my desires has allowed me to step into being
the woman I want to be.

Where my entire world blossoms. Including my brand.


Living my desires isn’t a luxury for me. It’s a necessity.

Living my desires isn’t an option for me. It’s a necessity.

In fact, it’s my best kept secret to living a life filled with elegance and beauty. 

But it wasn’t always this way.

Growing up, I was the good girl. My whole life was planned out for me: be the good girl, get the good grades, get into the good university, get the good job.

My parents sacrificed everything so I could have only the best. In return, I put my head down and became the good girl, landing a job in one of the top 4 accounting firms in the world.

The plan was complete, yet I was empty.

Every morning from my office window I would look up at the brilliant sky wishing I could grow wings and fly.

Every morning I longed for something else.

A different world. A beautiful world.

Where there was beauty and freedom.  

Inside and out.

So I packed my bags, left my hometown, and moved to Australia hoping the world would be different. It wasn’t. Because I was the same.

Every day, in my office cubicle, I kept playing the good girl. I kept my head down, I worked. I played it safe. I played small and put everything I longed for down to just a daydream.

Until one day I was introduced to the wonderful world of business. I saw glimpses of confident, charismatic, beautiful, wise women who were running their own businesses with a lifestyle to match. It was like getting a Tiffany box from the Universe. My heart opened, my eyes opened, my mind opened, and I saw the beauty I was looking for.

The beauty of choice.  

The beauty of another way.

The beauty of a business as the path to truly living a life that has it all.

I was enlightened. I had a choice.

I was no longer willing to accept my desires as just a daydream.

There’s something so powerful about unapologetically declaring your desires. They come true.

For me, I stopped playing by everybody else’s rules but started to listen to my heart instead. I started showing the world my creative talents and who I am by my branding and design work. I feel confident and proud in myself that everything I do exudes style, elegance and timelessness, because these are a necessity, not a luxury. I started sharing my message to inspire women to turn their dreams into reality, one brand at a time. The love and kind words from my clients make me more motivated and passionate about what I am doing. 

Now I am living my brand and my desires. The beauty and freedom I was after now show up daily in my life. I am working with amazing female entrepreneurs to create high-end personal brands that reflect who they truly are so that they can feel authentic and confident, inspire others and make the beautiful impact they are meant to have in the world. I have been seen on ABC, CBS, etc and be featured on Ladyboss Asia, This Woman Can, etc. I am speaking on stages, styling for fashion shows, and developing my own lifestyle brand…

But I’m still Elva, a girl from Shanghai with her own big dreams. I didn’t change myself. I have just became more “me.” I let go of the "good girl" persona I was hiding behind and became unapologetically an expression of my highest true desires and feelings, which are love, elegance, beauty and freedom. That’s who I am. That’s my brand. That’s how I live.

I believe there’s a luxe brand in every one of you. Luxe is not about Dior or Chanel. Luxe is a feeling of worthiness, knowing you are good enough and owning your quality to lead and inspire.

I believe each and every one of you is a superstar because there’s a beautiful light inside of you. Personal branding at its core is about finding that light and letting it shine bright. Being a superstar is not about outshining others. When you shine your light, you inspire and give others permission to do the same!

If there’s one thing that I’d like to share with you from my story, it’s that you have in you the power to create something incredible. There’s nothing wrong with you and all of the investment you make in yourself is not wasted. You just need to step into that authenticity and figure out your personal brand, one that is true to you, feeds your desires and allow you to make the changes you wanna see in the world.

You know that you know. You’re ready. Give yourself permission today. Don't hide behind your “good girl” persona. Your “superstar” show is about to start.

So, here it is.

Your rose-scented, pastel pink permission slip:

Your desires are a non-negotiable in your life. And it all starts with your TRUE ESSENCE. 

Want to create a brand lights up your soul? Let’s chat. You’re closer to them than you think.



Meet Your Brand Creative Director

Elva Li High-end Brand Creative Director

With a background in Business and Finance for 10 years, I have combined my creative flair with my business savviness to help female entrepreneurs bring their visions to life and turn their ideas to a premium brand. Everything I do exudes style, elegance and timelessness, because these are a necessity, not a luxury. I have been featured on LadyBoss Asia, This Women Can and have been seen on ABC, CBS, Fox, etc.

I am a Brand Stylist, Business Advisor, Confidence Coach and Luxury Brand Creator all rolled into one.

- I have got a master of management degree and 10-year experience in business services and advisory field working with high-end clients - I know how to find your wow factor and position you as a premium brand that attracts high-paying clients;

- I am trained as a personal stylist so I know how to guide you in how to look great online and how to truly reflect your personality uniquely. This is the perfect foundation for a strong personal brand.

- I have an eye for luxury design and this combined with my design and tech skills means I can guide you in creating a high-end branding, website and online presence.

- I deeply understand the coaching industry and online business and marketing, having been involved with it since 2014 - I’ve done all the courses you’ve done - I know exactly what you want to create.

- I am a trained coach and a certified NLP practitioner. My goal is to enable you to step into the woman you know you want to be and to create the lifestyle you desire. I provide you with mindset and confidence coaching guidance to make your new brand your reality.


Elva Li High-end Brand Creative Director


My heart is in community, and I would love to see you become a part of my amazing sisterhood of women...

↠ Follow me on Instagram for branding, styling, design inspirations.

↠ Like my Facebook page for updates.

↠ Don't forget to get your free Luxe Brand Checklist to create a brand as chic as you.

↠ Become a part of my exclusive Facebook group to showcase your brand and your life!

Elva Li High-end Brand Creative Director


Elva is a brand stylist, designer and speaker. She helps female coaches and entrepreneurs create a personal brand reflects the superstar inside of them. How? By crafting memorable brand personas and stylish brand visuals for them - ones that highlight their unique strengths yet accurately reflect who they really are, so that they can attract soulmate clients and raving fan tribes.

She has been featured on LadyBoss Asia, This Women Can and has been seen on ABC, CBS, Fox, etc. With a background in Business and Finance, the brand stylist has combined her creative flair with her business savviness to help aspiring female entrepreneurs bring their visions to life.

Elva believes in the power of beauty and elegance in terms of personal growth. She is passionate about helping and inspiring women to embody the best version of themselves and unapologetically live their true desires. Everything she does exudes style, elegance and timelessness, because these are a necessity, not a luxury. 

Elva is bilingual. She speaks both English and Chinese. All her services can be done in both languages.

Elva lives in Melbourne. In her spare time she is into personal growth and loves to create art work, stay active and sexy fit to wear her little black dresses, enjoy sunshine, fresh flowers and the simple elegant things in life.

Courses, Coaching & Certifications -

Fashion and Luxury Business Course, International Fashion Academy, Paris, 2019
Certificate of Branding, Mega Branding Training by JT Foxx, the World’s #1 Wealth & Business Coach, 2019
Professional Development Programme, June Dally-Watkins (JDW) Education & Training, 2019
NLP Practitioner and Communication Specialist, YWS, 2017 & 2018
Personal Stylist Certificate with Professional Styling Academy, 2016
The Academy Divine Living Coaching with Gina Devee, 2016
Erika Sheffer's Brand Magic Program, 2016
Frank Kern’s Mass Conversation Online Marketing Program, 2015
Marie Forleo's B-School, 2014
Master of Management, Graduate School of Business & Economics, University of Melbourne, 2011

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Love & Gratitude

I am so grateful to having worked with

so many beautiful amazing ladies! 

I cannot wait to meet the next superstar - YOU!

Love & Gratitude

I am so grateful to having worked with

so many beautiful amazing ladies! 

I cannot wait to meet the next superstar - YOU!


See what people are saying...


"Elva is a rare, elegant beauty.  She epitomises style and chic luxury and has an incredible eye for branding and how best to represent your business and services.  Elva will help you to showcase your high-end products and services, your unique personality and gift wrap it all for your ideal clients. 

She adores her work and is one of the most talented designers I've met and as an added bonus, she's also one of the loveliest human beings too.  It was an absolute pleasure working with her on my brand and I am really looking forward to working with her more in the future.  Elva will help you to elevate your brand to new heights and appeal to your dream clients.  I cannot recommend her enough."  

— Louise George, Success Coach

Dina Meier

I was a bit hesitant to contact Elva in the beginning, because her work looked so beautiful and I wasn’t sure if I can afford her service or not. Furthermore she was based in Melbourne and I am in Sydney. Looking back it was the best decision I could take, to contact her and to start working with her. Not only does she understand exactly what the client wants, but she adds value to a brand which is far beyond what I could ever have dreamed of. Her creativity combined with her dedication and effort makes her an outstanding professional in her field. I would highly recommend working with Elva to anybody who has a dream and wants to turn it into reality.

— Dina Meier, Founder of aaina & co


I can’t recommend Elva enough!

I had been struggling to find someone committed to bringing my dream website to life and I found that special someone in Elva. From the beginning Elva was professional and I could really feel she cared for how I was going to be presented in the digital world. She helped me to come up with branding that matched my values, my mission and my vision for my business. After me approving the branding, Elva then proceeded to build a website that I absolutely adore and I get lots of compliments on it. It is totally me!

Apart from her attention to detail and talent for design, Elva always did what she said she was going to do. This shows that she is extremely reliable and very well suited to what she does.

If you’re looking for someone to help you present yourself in the digital world, don’t think twice. Elva is a beautiful professional that will take care of you every step of the way.

— Angelica Avila, Founder of Angelically Well

"Elva is amazing! I loved talking with her. She is SO knowledgable about branding and about what makes you stand out as a coach in your field.  Elva helped point out strengthsthat i didn't realize I had and gently guided me toward putting more of myself into my brand. I WAS so afraid! to be fun in my brand but she encouraged me to, knowing I would provide the best service and attract the absolute perfect clients for me then.   I walked away so giddy from the call,  I was laughing and rushed straight for my work better than ever!  Thank you Elva. She is just incredible, so elegant and a true professional/expert in branding.  Meet her soon." 

— Amanda Neill, Birth of Venus Coaching


I loved my personal branding session with Elva, she really listened and understood my vision for my business and brand. Where I was struggling on being able to communicate my message and what my brand was all about, Elva got me feeling super clear and re-inspired really quickly! She also got me so clear on my ideal client, which I thought I knew but was being far too general, and deep down I had felt there was something not in alignment in terms of how I was marketing myself and my message to my clients but I couldn't figure out why. Feeling out of alignment was causing me to massively procrastinate and self doubt my personal brand for ages, Elva got me to see my dream client from a completely different angle and this brought sooo much clarity instantly that I just wouldn't have gotten from trying to figure it out myself, what 'felt' like something was missing and how I wasn't completely being true to me in my message and branding, just the simpleness of Elva getting clarity on my dream client has completely shifted how I feel, and it feels like the missing jigsaw piece to my personal brand, I feel more excited and more clear on my mission! It has massively removed the self-doubt and got me really clear on my product offering and brought back my passion and drive to fully commit to my brand and serve the people I'd love to serve as I'd been starting to doubt whether my personal brand was even 'me' anymore! Elva is such a lovely person to speak to, I instantly felt comfortable on our call, personally connected to her and that she really got me and my mission, I felt so supported in just one session, and she made things seem so easy and effortless after trying to figure things out by myself. She made me realise, even if you think you're super clear on your personal brand, you really need someone else to help you craft it, there are always blind spots you can't see, and having a super clear brand helps remove any alignment blocks! As soon as you feel in alignment you feel more passionate and have less resistance to taking action in your biz!

— Uma Kangai, Dream Life Coaching

"After my consultation with Elva I had clarity and answers to questions that had been bothering for a month about certain aspects of how I should represent myself.  I had a clear plan on what to do and was motivated and excited to make those changes.  Now, a couple weeks later, I feel so much more authentic in how I communicate and present myself to my audience.  Thank you Elva!"

— Lindsay Dam, Online Fertility Coach

"Elva is very classy and professional! She's very knowledgeable about colors, textures, and styles, and she helps to give insight and clarity to what different things (like colors) can represent for your audience. Discussing my own options, desires, and goals with her helped me to step forward with full confidence in representing myself online! :) And to top it off, Elva is just adorable. <3 I would highly recommend working with her if you need clarity and guidance in regards to your branding!!" 

— Ashley Robertson, Confidence And Success Coach

"Working with Elva has helped me evolve my brand and the customer experience I wish my clients to enjoy. I’m now clear on the 4 steps to a consistent brand voice and how to implement my brand voice moving forward.

I’m better able to connect my branding to my ideal client and am excited to plan my next photo shoot with this in mind. If you are struggling with your brand and need trustworthy guidance, direction and support, I highly recommend you seek out the expertise of Elva!"

— Vanessa Baron, Success Coach for Women Entrepreneurs

Jade Mckenzie

Elva is a powerhouse who will bring passion and inspiration to your event.

Elva’s unique perspective on personal branding is relatable, fun and inspiring. As she shares her own story, Elva takes the audience through a simple, step-by-step process to uncover their own unique personal brand – before giving them the courage to step into it and embrace it fully.

Elva is nothing dry, text-book marketing. She is fun, passionate and engaging. If you are looking to give your attendees a boost of confidence and practical tips they can take away to help them shine in both their personal and professional life then I would not hesitate to recommend Elva for your next event.

— Jade McKenzie, Founder of Event Head

Lisa Mitchell

Web design has always been a bit of a struggle for me. I’ve tried going on line to create a website myself but to be honest I found it confusing and just gave up!

Working with Elva was the best decision I have ever made!

Elva is so knowledgable and was able to explain and give me all of the information I needed not just to start the website but tips for how to manage it in the future. Not once did I find it confusing or overwhelming and if I had a question Elva was able to address it and explain it so I understood right away. Thank you for helping me create my dream website!

— Lisa Mitchell, Health Coach


"Thank you Elva for the coaching session this morning! Love you so much! Thank you for helping me to get clear about my Goals for the new year, i am feeling so great that I am walking firmly into a new year and getting into my true self. This is a great begin💗  

Reflecting back, you had helped me a lot in finding my self, setting purpose for the year and my life, turning my goals into reality. You are just so nice and you are an angle! Thank the Universe brought you to me."

— Hallie Wu


I attended Dare to Dream Again as I was feeling like I’d stopped dreaming. Since working with Elva in the workshop I feel more confident in trusting my inner guidance to lead the way and to create from the inside out.  I loved Elva’s creative process and her easeful and elegant way to make dreams become a reality. If you’re considering attending the workshop, this is something unique, it’s definitely not the usual goal setting workshop and you’ll be in for a pleasant surprise!

— Christine Ford, Creator of Sensual Seed


Now, it's your time to shine!

Ready for a more confident, beautiful and abundant YOU? Book a Luxe Brand Styling Session to find out!