Quiet Luxury Vs Loud Luxury

Chérie Femme,

Quiet luxury is the trend now. Let’s talk about it.

The embrace of quietness within the realm of luxury is often seen as a commendable return to the core principles of excellence and artistry. True luxury, at its core, embraces a commitment to quality, craftsmanship, and timeless elegance. 

In my view, fundamentally, the objective of quiet luxury and loud luxury is the same: to present oneself as an elevated version of themselves. Loud luxury achieves this by overtly proclaiming its status through conspicuous symbols and iconography, while quiet luxury accomplishes it through meticulous dedication to an opulent aesthetic. In reality, those on the path to success will perpetually strive to emulate the esteemed figures at the pinnacle of achievement.

When it comes to luxury branding, both loud and quiet approaches serve distinct purposes. Loud luxury, with its bold and opulent expressions, seeks to make an immediate statement, capturing attention and projecting a sense of confidence and ostentation. 

On the other hand, quiet luxury takes a more understated and refined approach. It relies on subtlety, impeccable craftsmanship, and a curated aesthetic to exude an aura of exclusivity and discerning taste. It speaks volumes without uttering a word, appealing to those who value the finer details and appreciate a more nuanced form of sophistication.

There is no right or wrong here. The key thing here is that it must authentically reflect the brand’s essence, style, values, aspirations and desired image projection.

When I work with my luxury clients, my role is to understand their unique desires and preferences and guide them towards a luxury branding strategy that resonates with their target audience while staying true to their core values. Whether it's embracing the allure of flamboyance or the allure of subtlety, the world of luxury branding offers endless possibilities for you to craft your desired image of elevated refinement and distinction.

But first, you need to see yourself as the elevated version first. People don't see you through their eyes, they see you through yours. Your audience will only see you according to how you see yourself.

None of these loud or quiet luxury branding matters, if deep down, you see yourself as a low-ticket coach who isn't as "good" as "the big names". If you are walking around thinking of yourself that way, your potential clients will too.

So how do you see yourself differently and step into that elevated version?

First, you make one single decision to become her and act like her. Because you are what you repeatedly do.

You step into her, and become one with her. You love this elevated version of you. You nurture this elevated version of you. You move forward as this elevated version of you.

So if you want to be that confident, top-notch, luxury coach who is the Creme de la creme of her niche, and knows she worthy of all her desires, you need to say Yes to yourself first.

Decide that this is the year you become the crème de la crème, charge, sell and attract like the crème de la crème.

When you are on the top, you don’t chase money, you don’t run after a yes. You captivate. You magnetize. You mesmerize. The yes comes to you.

If you are ready, I will support you to become the crème de la crème in your niche, build a luxury brand to give off instant expert vibes, become the first person your followers think of when they need an expert in your niche, attract high-value clients, and expedite opportunities and fast track your growth.

Your elevated version awaits. Your luxury brand awaits. Let’s have a chat.

To your luxury brand,

Luxury Branding Queen

3 Tips to Attract High-Quality Luxury Clients

Chérie Luxury Femme,

So I've had a lot of people ask me this in my DMs or podcast interviews,  “Elva, how do I attract high-quality luxury clients?” I did a mini-training on my IG story and 3 tips to help you attract the right higher-calibre clients in your business.

Tip 1: Use Maslow's hierarchy of needs to better understand the needs of your dream luxury clients

Luxury brands don't market to the lowest level of need. They market to people who are at the level of self-actualization. High- end clients are usually at the higher levels of esteem and self- actualization.

Tip 2: Create The Red Velvet Rope Policy on who you work with

Who are your luxury clients? Who are not? Set your intention clearly. List the qualities of your ideal luxury client, e.g. high commitment to her success,  high degree of personal responsibility, pays on time, etc. Set the boundaries on who you are not willing to accept to work with, e.g. Lives in a victim mentality, likes to blame other people and circumstances, etc.

Tip 3: Be your high-quality luxury client, energetically

Are you an energetic match for your luxury client? You are the mirror of who you are attracting. Go back to the Red Velvet Rope Policy you created. Ask yourself where am I energetically matching my luxury brand client? Where am I NOT energetically matching my luxury brand client? How will I change this?

In order to call in your high-quality luxury clients, you need to first become a higher-quality luxury coach and service provider.

There is only ONE way to do this… you become a higher level of yourself, embody your luxury brand, and allow yourself to receive them in an effortless, leaned-back, feminine receiving, and joyful way.

For feminised luxury coaches and leaders, business isn’t something you do, it’s what emerges when you embody your higher self and purpose work.

Your brand is the vessel you shape to express your divine purpose, the calling of your soul.

I believe building your luxury brand is spiritual.

A luxury brand makes you in a category of one market, attracts high-quality clients who inspire you to reach your greatest potential, have more joy and fun in building your business, have more money to invest in yourself, your team, your family, and give back, have the cash flow, visibility and influence to create the biggest impact and leave your legacy…

Wanna know why you keep attracting the same kinda client over & over again?

You are not owning your Crème de la crème positioning, your expertise, being serious about the impact you want to make, and clearing your limiting beliefs about money, luxury, and being in the spotlight.

These are the things I teach in-depth inside Iconic - The Luxury Coach Mastermind. If you want to learn how to position yourself as a luxury brand and attract high-level clients, then the Iconic Mastermind is for you.

Are you ready to become a sought-after luxury brand? Let’s chat.

To your luxury brand,

Luxury Branding Queen

Become the first name when they think of your industry

Chérie Luxury Femme,

Last week I received another lovely testimonial from my client, who has been working with me for the last 4-5 years. 

“I have never hesitated to use Elva’s services for a second, third or fourth time and will continue to call on her services within my businesses in the future.”

— Nadia Sammartino, Director of Portarlington Fitness & Wellness Centre

That is the power of building a luxury brand that is the first name to pop into someone’s head when they think of your industry.

A luxury brand creates deep, long-term relationships with clients and uses its brand to make an impact beyond time.

You become a forever source of resolution for your clients.

You become synonymous with your niche.

You become the first name to pop into someone’s head when they think of your industry.

You become a business that doesn’t have to convince anyone about why they are better than the others.

You become someone that has just one competition: yourself.

You become the category of one.

You become the Crème de la crème of your field.

Here is what I received in a discovery call form:

“You are the best. There’s no one else I’d rather develop my luxury brand with than you.”

And this is about the long game. This means you aren’t just focused on the ‘right now.’, the one sale, the instant gratification. 

Instead, you are focused on dedicating yourself to your art and your craft, to your mastery, and to be the Crème de la crème. This is your legacy.

Think about how much you change your client’s lives over their lifetime? Then money and perpetual sales become the by-product, as your clients are your loyal customers over their lifetime. Whenever they need a solution in your niche, they always come back to you. 

If you understand this, and if you can be committed to being the Crème de la crème this year, next year and all the years from this point on…  you will become the only choice for your clients.

The more you are not willing to settle for less, the more you care and trust, the more your clients will.  This will change the game of building your brand and business.

If you don’t work on becoming not just the rational choice but THE ONLY choice, you will continue to feel hard to attract high-paying clients, charge a premium rate, and make big income and impact while fulfilling your soul's purpose and have an elegant lifestyle to match

If you are committed to being the top in your industry and the only choice for your dream clients, I invite you to join the Iconic Mastermind, to become the category of one, to carve out a niche for yourself, become iconic in your field and create undying loyalty & raving brand adorers and clients.

The mastermind is an investment in yourself, your brand and your legacy. You will not only see the effect on your brand positioning and client attraction very quickly, but also see results for years to come. 

This is why luxury goods are often referred to as investment pieces. The value of investing in your brand appreciates over time. The Iconic Mastermind gives you returns in a short amount of time and also over time. And the earlier you invest, the greater return you will get in the long run. 

The mastermind is open for enrollment and there’s only 1 spot available per niche. Book your iconic mastermind call now and be ready to see your return on investment. 

To your luxury brand,

Luxury Branding Queen

P.S. I care, I trust and I believe. I believe there’s a luxury brand in you and I can help you become the "Chanel" or "Dior" in your field, a Luxury coach with a lifestyle to match in 12 months or less.

If you are committed to being the top in your industry and the only choice for your dream clients, I invite you to join the Iconic Mastermind, to become the category of one, to carve out a niche for yourself, become iconic in your field and create undying loyalty & raving brand adorers and clients.

The mastermind is open for enrolment and there’s only 1 spot available per niche. Book your iconic mastermind discovery call now and be ready to see your return on investment.

Luxury Vs Commodity

Chérie Luxury Femme,

Your luxury brand is not a commodity.

If your potential client compares your services or programs to another and think “they are pretty much the same, I will get the one with the lower price”, then your offer becomes a commodity in their mind.

If you have a commodity offer, you will compete on price. 

A client who is going to invest 5 or 6 figures to get the results they want are not going to pick up a commodity. 

When you have a luxury brand with an unmatchable value proposition and a premium pricing model, it establishes you as your own category,  which makes it’s too difficult to compare prices. 

You cannot be compared to any other product or service available. You become iconic in your field. You become the “category of one”. 

Pricing isn’t an issue anymore because you’re the only choice for your ideal clients. People want to buy expensive things. They just need a reason.

Anyone can raise their prices, but only a select few can charge these rates and get people to say yes. Anyone can sell a program or service by offering it for a big discount, but it takes luxury branding to sell the same service or program for a premium price.

Of course, you need to deliver the result with your mastery of what you do. Last week we talked about focusing on being the best at what you do, and being the creme de la creme. (Hint: most of the time it’s the things that feel so easy to us). That’s the foundation of a luxury brand. That’s the foundation of charging premium pricing. 

I know you are good at what you do. Believe in yourself. The goal is to sell your high-end packages backed by the value of your offer. Don’t make assumptions about how much your audience will pay. My clients invest 5 figures in my offers and still think they got a great deal because the value of a luxury brand is way beyond 5 figures. 

Charge what your offer is worth. (I am not saying charge what you are worth, because you are so worthy and there’s no price that can measure how brilliant you are.) 

Usually, our limiting beliefs stopped us in the first place. The question I got asked a lot when I am on podcast interviews is that “A lot of my audience would say they worry about raising their prices. What advice would you give to them?”

I see a premium pricing model is not only necessary but also spiritual if you want to build a luxury brand. 

Premium pricing increases your clients’ results because they value your service and are heavily invested. If you want your clients to get results, they must be invested. The more invested they are, the more likely they are to achieve the results they want. If you care about your client’s results, you should get them as invested as possible.

The luxury pricing model also allows you to invest the money to make your services exceptional, provide a luxury experience for your clients and pamper your clients, invest in your growth and build the best team, provide more value…

What limiting beliefs stops you from creating your luxury brand and becoming iconic?

Maybe you are assuming you have to charge the same as everyone else in your niche; maybe you are undercharging your services to “win” more clients, maybe you are making assumptions about how much your audience will pay…

When you realise those are your limiting beliefs and break through them, you start to skyrocket your income and impact.

How much longer before you revel in the awareness that you are enough, that you've done enough, and that you're worthy of your heart's greatest desires? 

Imagine the life you dream of. Believe that it can be yours in this world of magic and miracles. Choose to live as if you know of its inevitable manifestation. Don't compromise.

I believe in you. I am here to support you to bring your luxury brand vision to life. Let’s chat.

To your luxury brand,

Luxury Branding Queen

P.S.  There is nothing you can't have. There is nothing you can't do. There is nothing you can't be.

If you are ready to become iconic and create a luxury brand with a lifestyle to match, let’s chat. It’s easier than you think.

Be the crème de la crème

Chérie Femme,

When you are on the top, money comes easily.

“Be the crème de la crème. True luxury will always rise above. When you are on the top, money comes easily.”

— Elva Li

Money is a by-product of devotion and mastery;

Money is a by-product of emotional intelligence;

Money is a by-product of growth and wisdom;

Money is a by-product of energetic frequency…

The goal is never money; The goal is always your purpose work, your mastery of what you do, your impact of being you…

Focus on your mastery. Focus on being a true luxury brand. 

AI is now seen as a big threat to lots of businesses. However, luxury brands may have less to fear from AI than a number of others. 

“Luxury is an indulgent human choice, a whim. It is not needed, only desired. The process of creating desire in luxury is complex but it is often idiosyncratic and unique: the reason why one brand is preferred to another in luxury is seldom logical. In fact, it is often irrational. Machines, however sophisticated, are programmed to be logical.” – Barton Diary March 2023

I believe the AI will make true luxury more sought after. Just like you can buy factory-made bags everywhere, but nothing can replace the craftsmanship and human creativity in a Hermes bag. 

Luxury is measured by how you make people feel. It is the ability to tailor a moment for the ultimate “emotional impact.” It’s not about AI and automation. You need to focus on your heart instead. Every segment of luxury is focusing on making the client feel special with a service tailored just to them. 

I think it's well said that "The more humans are involved with a brand, the more meta-luxury that brand is."

Be the crème de la crème. True luxury will always rise above. When you are on the top, money comes easily.

Focus on rising to the top and being the true luxury brand.

When you have a true luxury brand, you are always being sought after, and you always have an audience willing to listen, and invest in your mastery.

The right people will feel that sense of confidence in your energy, they will trust you. Growing your business will be full of joy and fun.

In Iconic - The Luxury Coach Mastermind, I will support you to become the crème de la crème, build a true luxury brand to give off instant expert vibes, become the first person your followers think of when they need an expert in your niche, attract high-value clients, and expedite opportunities and fast track your growth.

Imagine 12 months from now... 

• Waking up with a huge smile on your face as you celebrate all of the amazing things that have happened in your business and in your life;

• High-end soulmate clients and customers show up as if by magic, they’re so inspired by you, they’re creating real transformation in their own lives and they’re telling everyone about you; 

• You are living a luxurious beautiful lifestyle on your terms while your revenue has easily doubled to multiple 6 figures or 7 figures with grace and elegance;

• You are making an impact and contributing to causes that matter to you. You feel like a goddess queen who is in charge and working for her purpose…

Or you can continue on the same old path and in the same place that you are today. Maybe a few more clients, but you are not living your full potential and your most iconic version of yourself…

It is your choice to make. Which one will you choose?

Big dreams require something bigger of you, and that will always trigger fear.

Fear is not something to be feared....but regret is.

It's time.

And I am here to support you. 

Limited spots are available in the Iconic - The Luxury Coach Mastermind. The doors will close as soon as the spots are sold out. And there are only 2 spots left in 2023 for the Opulence Upgrade option. 

To your luxury brand,

Luxury Branding Queen

Create the Luxury Magnetism in Your Brand

Chérie Luxury Femme

Last week I talked about levelling our identity to step into the luxury frequency and ignited your embodies and feminised luxury brand. I love getting your high-vibe responses. I adore this comment on my IG post:

“Lately I’ve asked myself what would Elva recommend? It’s helped boost my quality and I’ll exclude luxury in no time!”

— Netta

I am cheering you all on the journey of levelling and embodying your luxury icon version! And I feel so honoured that I could be your external inspiration in the process.

I remember when I first started my journey of embodying a more elegant life, I read the book” What Would Audrey Do?: Timeless Lessons for Living with Grace and Style” and I will ask myself “What would Audrey do?” when I want to embody my inner Audrey.

And gradually I learnt how to turn to my inner higher self - the future Elva- for advice and insights.  

This journey of levelling is not always pretty, but it’s always beautiful! And the Universe will test you on the way to see if you are ready.

I shared my story last week that I have spent six figures on various coaching and programs in the beginning years of building my business and it always didn’t work in the way I’d hoped. And I ended up feeling the same “it works for other women, but not for me.”

Until I realised that “it didn’t work” because I hadn’t made the identity shift from who I once was to who I actually desire to be. 

I was still that “good girl” listening to everyone else except my own true desires. I put the power of transformation on the course/program/strategy rather than on myself.

Once I understand how my identity, the one lodged deep inside me is my controller, I started to change my business and life by up-levelling my identity to the Elva I want to be. 

And that’s why when I work with my clients, this is the first thing we work on together. The identity work changes how they see themselves, how they make decisions, how they carry themselves, and how their brand attracts dream clients. 

Tapping into the luxury frequency using feminine energetics and identity work is the foundation to create the luxury magnetism in your brand to attract luxury clients, manifest abundance, and create a luxury brand with a lifestyle to match.

My luxury branding coaching works because it integrates inner work, out work and higher work and works on the 4 luxe pillars of an Embodied and Femininised Luxury Brand:

• Luxury Frequency

• Luxury Essence

• Luxury Image

• Luxury Attraction 

This is what Merina achieved just after our first 20-minute session.

Beautiful, think of yourself as already BEING the woman that you aspire to be. Who are you aspiring to be? What dreams are you working towards?

Do you aspire to be a woman who wakes up and loves what she does for a living every day? Travels often, spiritually secured, and financially stable? …

If you don’t yet have a vision yet, then let it be your purpose to become the best version of yourself:

Rise with gratitude and the intention of love and self-care.

Take a sensual breath, fully, strongly, and deeply.

Replace an inherited belief with a new, positive belief.

Get to know yourself again.

Affirm that happiness and love, and growth, all live in this every moment.

And remember: Where you are going, and who you are becoming is for you to decide. 

Grab some tea, coffee, or sparkling water, and host a journal session for yourself on the questions to clarity:   

12 months from now…

• Where am I living?

• Who am I with?

• What am I doing?

• How do I feel?

• What makes me joyful?

• Why am I doing what I do?

• What have I added to my life?

• What have I let go of?

• How did I get to where I am?

I am here to support you. If you want to elevate your brand so that you can wake up and loves what you do for a living every day and create a luxury brand that is true to you and brings you abundance, joy, and freedom, let’s have a chat. It’s easier than you think. Give yourself permission to BE!

I am now taking personal brand coaching clients and you can book your complimentary call here.

To your luxury brand,

Luxury Branding Queen

P.S.  Problems have a purpose. They’re trying to get your attention.

The place to begin is admitting what’s not working in your business and life. Once you realize your challenges are purposeful, they need no longer be painful. Once you stop seeing them as stumbling blocks, you can start using them as stepping-stones.

The moment you stop waiting and start acting, you have the opportunity to walk through a doorway to a richer, fuller, more abundant life.

A life that allows for the expression of your creativity and exchanging your rare and special gifts with the world.

If you are ready to take the action and create a luxury brand with a lifestyle to match, let’s chat. It’s easier than you think.

Ignite Your Embodied and Feminised Luxury Brand

Chérie Luxury Femme,

Luxury is a frequency. 

The quickest and most powerful way to tap into the luxury frequency and become a luxury brand is to change your identity first. 

That is how I changed my business and life. 

Being a female entrepreneur is a beautiful journey. But it is not always easy.  I remember the days I just wanted to curl up, cry and give up. 

You know that feeling when you are trying everything to build your business but nothing seems to work?

You could be doing all the right things, creating opt ins, Facebook ads, setting up funnels, doings webinars…….and reading every personal development book under the sun. Yet nothing takes off in your business. In fact, instead of making 5 or 6 figures as all those programs promised, you just end up feeling guilty and losing confidence in yourself. And if you are anything like me, you start to wonder “what’s wrong with me. These strategies seem to be working for everyone else. What am I missing?”

I felt this way in my own business, until I changed my identity from that “good girl” following others’ strategies or tactics to the “Luxury Branding Queen” unapologetically owning my desires, using my feminine energy in my feminised luxury branding and marketing, I ignited my embodied and feminised luxury brand.

Being a Queen, for me means, having a royal sense of self, your worthiness; Being a Queen is about how you hold yourself, how to lift up others, and serve others; Being a Queen is about activacting both the divine feminine and divine masculine energy in us; Being a Queen is about changing my identity, and put my crown on every single day.

I become the empowered Queen of my business and  life. I become a sassy CEO building my empire and on the path to amassing great wealth; I prioritise expanding joy and pleasure in my life and business and tap into more confidence and certainty than ever; I call in my desires and feel audacious, powerful, and magical, safe and being taken care of. 

Cream will always rise to the top, a Queen cannot be kept down no matter her circumstance. 

Her confidence is high. Her certainty is high. Her frequency is high. And that is the luxury frequency.

When I am in my power and flow as her, I know what I desire to create; I confidently ask for what I desire; I follow my feminine flow with joy and pleasure and open myself to love and abundance.  And that is what makes a luxury brand.

Beautiful, put your crown on, know exactly who you are, and be unapologetic about it. Don’t even question if you deserve your desires… Because you do. Fully accept your massive worth. Trust that you deserve it all, simply because you are.

The Universe is always communicating with us. Every time we honour our desires by showing up to it, we are quieting our ego and inviting our true self or higher self to show up. New ideas. New inspirations. New perspectives. A new identity - the next level you reveals. A new world opens.

Here are some journalling exercise for you, if it feels aligned to you:

• Journal on the woman you desire to be, the brand your desire to build and the life you desire to live. What are her specific emotions? How does she feel on a daily basis?

• Journal on what you are currently experiencing right now internally and externally. 

• Notice and observe the difference between the two. Decide to commit to be your highest self.

• What actions can you do today to allows yourself to align a little bit closer to her?

Your soul desire has a purpose: to guide you towards your highest potential and to leave your legacy.

Are you ready to ignite your power, your magic, your feminine soul, and your luxury brand and impact?

I am here to support you. I now opened spots for 1:1 coaching containers, where we can dive into the 4 pillars of luxury branding using feminine energetics - Luxury Frequency, Luxury Essence, Luxury Image, and Luxury Attraction, and build your luxury brand in a soul-aligned feminine way. 

If you feel called to work with me in this container, I invite you to book your complimentary call to discover your unique luxe plan.

To your luxury brand,

P.S.  If you can imagine it, it is possible. If you desire it, the Universe is nudging you towards it.

It's time to step into your next level identity and become one with your highest vibration.

It’s time to tap into the luxury frequency and live your luxury brand, trust your desires and let your highest self guide you.

It's time to answer your soul’s calling.

I am here to support you. I now opened spots for 1:1 coaching containers, where we can dive into the 4 pillars of luxury branding using feminine energetics - Luxury Frequency, Luxury Essence, Luxury Image, and Luxury Attraction, and build your luxury brand in a soul-aligned feminine way. If you feel called to work with me in this container, I invite you to book your complimentary call to discover your unique luxe plan.

What Makes a Luxury Brand

Chérie Luxury Femme,

When we think about ‘Luxury Brands’ the main factor that we mentally gravitate towards, is the sheer exclusivity, the high-end eminence and the high price tag associated with it. 

So what defines Luxury? What makes a luxury brand? 

While some would see the word “luxury” itself as something too 'extravagant' or 'expensive', if you are in my world reading this, I know you define luxury differently. I personally see true luxury as a high frequency and it is a necessity in my brand and life.

Some said luxury is superficial. I discovered that it can be spiritual. Luxury is the freedom to choose. It's another way of the Divine Source expressing beauty in this world. 

Luxury does not have to be something, it can be a feeling, a more expansive way of expressing yourself in the world. 

Being a luxury brand is embodying a higher frequency and high-level transformation yourself and then extending them to your clients. That is my definition of a luxury brand, which I shared in my Luxury Manifesto Masterclass. 

I believe that elegance, abundance mindset, gratitude, soul desires and embodiment are all integrated within the realms of true luxury and building your luxury personal brand.

As I always say “A luxury brand is not about Dior or Chanel.” At the same time, there is no denying that we can learn a lot from Dior or Chanel and those big-name luxury brands about luxury branding. 

What makes a Birkin bag so desirable?  What is the psychology behind luxury brands? Why are people willing to pay a higher price for these luxury brands compared to similar products or services in the same category? 

Here are the 5 characteristics of luxury brands that you can apply to your own brand:

1. A luxury brand is exclusive and usually has natural scarcity

Exclusivity means they are not available to everyone. It makes the clients feel special, unique, accomplished and even rewarded for their success. Because the high-end clients long to differentiate themselves.

I work with my clients to incorporate "exclusivity" into their brand. For example, when you think of a luxury brand, the goods or services are usually handcrafted, expensive to afford, or limited in edition. For those of you who are coaches, you can set the criteria regarding the clients you want to work with, limit the number of clients you work with or limit your 1- on-1 time with clients.

2. A luxury brand has an emotional connection to its clients

Do you know the #1 reason people buy luxury goods? It's not because of the superior design or craftsmanship. It’s the emotional reason. People want to reward themselves and show they “made it”. 

I work with my clients to find the emotional reasons people invest in working with you.  You might be selling a feeling, an experience, or a cause. An emotional connection to the clients distances a luxury brand from mass-market brands. It causes a subconscious response that is beyond our cognitive brain. It makes your high-end clients have a profound connection to your brand and brand story. 

3. A luxury brand portrays quality in design and performs at an experiential level

Timeless swirls, dynamic hues and precise detail. It lives in an environment of detail and performs at an experiential level  - store or website experience is detailed and unique. 

Think of Dior House and their haute couture, the details, the quality, the customised service…

From their designs, to the elegant details they integrate in their collections, the brand always has their high-end clientele coming back for more. Look at your business as a pursuit of excellence in every sense of the word–production, knowledge, customer service. Your high-end clients can tell the difference from the details. 

Your online presence is your haute couture show; your personal branding is that haute couture attire. Does your online presence reflect the luxury icon you are? 

4. A luxury brand has a high perceived value and corresponding pricing

An unusual phenomenon occurs - demand can increase when the price increases. It’s called a Veblen good.  A Veblen good is a type of luxury good for which the demand increases as the price increases, in apparent contradiction of the law of demand. 

People associate price with quality. For example, think about where would you go if you’re shopping by price only? If you’re shopping for style, quality, and service? And if you’re shopping for luxury and prestige? Your mind automatically ranks different brands.

Pricing is an art and I guide my clients to create high-perceived value and pricing that aligns with their brand positioning. You can make your own services or products become more desirable at higher prices.

5. A luxury brand is associated with PR, media, celebrities, and leaders

You don’t have to partner with a celebrity to become a luxury brand, but you do have to consider who you are partnering with, your media appearance, your social media, etc. What do you see when you google yourself or your brand name online?

Also, customer reviews, client case studies and testimonials are one of the most powerful sections on your website to increase your brand credibility and establish yourself as the expert. 

In conclusion

Luxury is a state of elegance. It is something that is considered to be expensive, rare, and highly desirable, meets the highest standards of quality, craftsmanship, and design, and is often associated with status and social prestige. 

Ultimately, the perception of "luxury" hinges on the extent to which a client's connection with a luxury brand evokes feelings of luxury.

Luxury brand, it’s very you. I believe there’s a luxury brand in you. If you are ready to stand out as a premium or luxury coach or expert, uplevel your online presence to a luxury level, elevate your brand image, and become the go-to luxury brand for your dream clients, I invite you to a luxury brand discovery call with me and map out your luxe plan.

To your luxury brand,

Luxury Branding Queen

P.S.  I see luxury as a high frequency. I believe that as you courageously step into your luxury brand and authentic power, let your light shine, expand your influence, income and impact, you will inspire others to do the same. I see you as a luxury icon.