How to Find Out Your Sweet Spot Business Idea

How to Find Out Your Sweet Spot Business Idea

Want to start a side hustle but don’t know how to choose the business idea that can turn your unique gifts, talents and personality into your dream business?

Having been through the process of building my side hustle and eventually left my corporate job, I would love to share with you the steps I took to find out my sweet spot business idea, which I have now built into a full-time business supporting the lifestyle I desire.

I hope it will give you some inspirations to find out your sweet spot so that you can have a much clearer vision of your path and it will become easier to move from doubt and fear into confidence and action.

Step 1.    Authenticity and Alignment

In order to find out the business idea that reflects who you are and fuels your desires and make your heart sing, you need to have the solid foundation of authenticity and alignment. Really take a moment to connect with your emotions around why you want to start a side hustle and go into business, because it’s this emotional juice that’s going to fuel your actions, energise your message and allow you to step forward as the face and voice of your business and brand.

Now fill in the blank:

My business exist to help __________________________________________________;

My business allows me to __________________________________________________;

What will happen if I build my business?


What will happen if I don’t DON’T build my business?


For example, here are my answers:

My business exists to help female entrepreneurs turn their dreams into reality - one brand at a time and create soul-stirring beauty in their brand and life.

My business allows me to wake up every day with passion and excitement, do what lights me up and utilise my full potential and talents; have the flexibility and freedom to do it whenever and wherever I want; surround myself with like-minded talented and successful beautiful people.

If I build up my dream business, I’ll be working for myself with complete freedom, loving my work, and helping others create a brand and lifestyle they love. I’ll have combined all the things I love and believe in into my business and brand.

If I don’t DON’T start my business, I will have to stay at a 9-5 job and work for someone else. I’ll be working hard to build someone else’s dream, instead of creating it for myself. 

Step 2.    The Hidden Treasure

Put on your detective hat and start looking for the clues that will lead you to your sweet spot business idea. Everything in your life has prepared you perfectly to create the business you most want. Once you start mining the treasure, you’ll discover how the design of your life has led you to the specific industry and audience you’re most inspired to serve, and you’ll tap into a deep well of inspiration and purpose that motivate you to move forward.

In case you don’t know or haven’t heard about the discovery of African Diamonds, here is the story as retold by the author and speaker named “Phil Callaway”.

"During the years when diamonds were first being discovered in Africa, a farmer was intrigued by the promise of great wealth. Only one thing stood in his way. His farm had to be sold before he could set off in search of the diamonds that would make him a wealthy man. At last the deal was done and he was free. Free to pursue his dream.

The search was long and painful. Trekking mile after weary mile across deserts and plains, through jungles and mountain passes, the farmer searched for the elusive diamonds. But none could be found.

Finally, penniless, sick, and utterly depressed, he took his own life by throwing himself into a raging river.

Back home, the man who had bought the farm carefully tilled the land. One day as he was planting a crop, he came across a strange-looking stone. Carrying it to the farmhouse, he placed it on the mantel.

A visitor to the farmer’s home saw the unusual stone over the fireplace, examined it, then turned to the new owner of the farm and said, “You have found one of the largest diamonds ever known to man.” Further investigation revealed that the entire farm was literally covered with similar magnificent stones. The farm sold by the first farmer turned out to be one of the richest, most productive diamond mines in the world.

One hundred years ago, Dr. Russell Herman Conwell traveled the United States telling and retelling this story. One hundred years later, we still need to hear it. You see, just like that farmer, too few of us take the time to investigate and polish what we already have. In our disappointment with the way things are, in our quest to get ahead, we fail to recognize the wealth in our own backyard. And we end up walking over untold riches every day."

Have you considered that what you may be searching for is already hidden right in your own backyard? In my upcoming workshop "From Passion to Profit", I will share with you the exercises to mine the clues from your past and find your “diamond”.

Step 3.   Strengths and Passions

Your strengths and passions are what will guide you to your sweet spot business idea. There are lots of exercises that can help you uncover your zone of genius, or the hidden strengths and skill you may not realize you have and explore how to turn them into a profitable business idea. You can also ask the people in your life what they see in you as sometimes it’s just impossible to see yourself clearly. Another way to get insight is through personality test. Here are some tests I recommend:

Step 4.    The Sweet Spot

Your sweet spot business idea is the perfect intersection of what you love, what you are good at and what the world needs. Your business idea must solve a very specific and acknowledged market need and your target clients are willing to pay to have their problem solved. You can use your strengths to help them solve the problem and you enjoy doing that.

In my upcoming workshop "From Passion to Profit", we will dive into the three P model and look into the criteria which are absolutely essential to business profitability and success.

Step 5.    Test Test Test

You now have a great idea, and you’re ready to dive into the side hustle. But, are you sure your idea is viable? Before investing and building all your brand assets, you need to test your idea’s true potential and get feedback from the market.

Good luck, hustler. As soon as you start stepping into your new entrepreneur identity and building your dream side hustle business, you’ll realize doubt and fear are a normal part of the process. Action is the key so that you won’t let these emotions paralyze you. In my upcoming workshop "From Passion to Profit", I will help you create 90-day side hustle plan to get you into action towards your dream business. Hope to see you there.

Elva xx

The Art of Elegant Manifesting - 7 Step Formula

The Art of Elegant Manifesting - 7 Step Formula

“Elegance is about cultivating a confident inner world as well as a beautiful outer world.” — Elva Li

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E.L.E.G.A.N.T. Manifesting Formula

Step One - Essence

Essence of who you are and your true desires.

What would you like to have, do or become? Describe in one page the specifics of this vision, describing your vision with color, texture, feeling, and any other description. How will you feel when you achieve this? You don’t need to know how you’re going to get there - you just need to know what it is you’re reaching for. Once you’re clear, the universe will send you signs and people to help you materialize your dream!

Step Two - Love

Love and forgive yourself.

Give yourself the unconditional love and let go of the past emotional burden and experiences holding you back. The energy you will free up will allow you to consciously manifest amazing things in your life. You may not even be aware of the energy you expend in these concerns, guilt and shame – they just run in the background of your mind and block the flow of success and abundance. They may be holding you back in hundreds of small ways.

Step Three - Elevation

Elevate the vibration and infuse everyday with the things make you feeling beautiful, elegant, abundant and worthy.

Live from a place where you want to be rather than where you are right now. Good feelings create good feelings. The biggest secret behind manifesting and using the Law of Attraction is how you allow yourself to feel. Emotion is a huge part of attracting what you want. Stepping into your dream and experiencing it through all of your senses shifts your subconscious into believing that it’s already happened. Then the universe will match that vibration and send you the people and resources you need to achieve those visions.

Step Four - Gratitude

Be Grateful to what you have and replace negative thoughts with gratitude.

The more grateful you are, the more life will give you to be grateful for. You’ve probably heard of this expression before, but have you actually put it into practice? The more positive you are, and the more you appreciate in your life, the more things will come to you. If you’re in a tough spot right now and you find it hard to name even one thing you’re grateful for, don’t worry – even the little things count.

“Gratitude is an opener of locked-up blessings.” – Marianne Williamson

Step Five - Action

Take inspired and strategic Action rather than being busy.

Nothing will happen without action. You know that. However, inspired action is the real key to moving forward and making big quantum leaps. Follow your heart and intuition and do the things in line with who you truly are while taking responsibility for your own actions.

Don’t let fear stop you from from taking the next step. Remember that the opposite of fear is love. And even the little things add up. Celebrate each milestone.

Step Six - No tension

Release your tension about the situation and trust the Universe.

Once you declare what you want and take steps towards your dream, the universe always has your back. Trust that you are manifesting right now. And then, practice non-attachment. Practice receiving to allow goodness to flow you. Being desperate gives off the wrong energy for attraction. When you are radiant, your energy field expands and you attract the right people and the right circumstances.

Step Seven - Trust

Trust yourself and believe in your dreams.

Act “as if” and trust that the things your desire in your life would eventually manifest. Truly work on believing in your dreams. Don’t let other people’s fears get in your way. Don’t be afraid to dream BIG and go for it! Don’t let other people stop you from believing and taking action. You are good enough for your dreams!

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Hi lovely, I am Elva . I’m so happy that you’re here, and I’m even more excited to help you vision, create & design the brand and lifestyle you really want, where you have an authentic confident inner world as well as an elegant beautiful outer world, and become the best version of YOU.

A little about me. I am a Brand Stylist, Coach, Designer and Speaker. I work with smart elegant women to consciously design and create your own brand and lifestyle, where you integrate your inner confidence with outer beauty to live your heart’s desires. The 7 step Elegant Manifesting that I just shared with you is the exact strategy that helped me transform from a CPA in KPMG Shanghai to move to Austrlia by myself, became a female entrepreneur, payoff my student loan, bought my own property in Melbourne, travel and work with amazing mentors around the world, speak at stages and host my own events, work with my dream clients....And I’m still on the journey – so as I grow and evolve and deepen into my own life I want to continue sharing my learnings and what works with you.

I will continue to inspire women around the world to design and create a brand and lifestyle they love and help them turn their dream into reality - one brand at a time!

I want to ignite a movement of people knowing they are good enough, owning their quality to lead and inspire and believing that they can live their heart’s desires!

Are you ready to create a brand and lifestyle in line with your true desires? Let’s chat.

Chat with Elva

Elva xx

How to start a side hustle while you are at 9-5


How to start a side hustle while you are at 9-5

Ask yourself this: are you feeling fulfilled, on purpose & completely passionate about your work? What do you really desire to do? I know for lots of people, their 9-5 job isn’t the answer. If you are reading this, you are probably like me, who desire to do the things I love and have a business that allows me to grow and expand, that presents me with new experiences and surrounding myself with inspiring people. I want to let you know that you aren’t alone for wanting to create a lifestyle and business that speak to your higher vision.

Having been through the process of building my side hustle and eventually left my corporate job, I would love to share with you and provide you with some directions on on how you can get started on the side hustle you've been thinking about so that one day you can build your side hustle into a full-time business supporting the lifestyle you desire.

Step 1 Why a side hustle?

I’d be lying if I said building the side hustle was easy. You will have your doubts, fears and insecurities pop up from time to time. But if your why is strong, the how won’t seem as daunting; the technology won’t seem as overwhelming; and the naysayers won’t get you down.

I have my three why statements:

1. The big why statement reminding me the value I can provide to other people through what I do and the big vision I have for my business

2. The desire statement reminding me what’s in there for myself and my family if I build my business

3. The pain statement reminding me what it means if I don’t make this work? What it means if I can’t leave from my 9-5? What it means if I don’t get to live a life I love?

First the pain pushes you, then the vision pulls you. - Dr. Michael Beckwith

Step 2 Find Your Sweet Spot Business Idea

Whether you realize it or not, you have your special “zone of genius”. It’s that gift, talent, skill or ability that sets you apart from everyone else. It’s the thing

that no one else can do quite like you. It’s probably the reason you why you’re thinking of starting a side hustle business.

Your sweet spot business idea is the perfect intersection of what you love, what you are good at and what the world needs. Once you find your sweet spot, you’ll have a much clearer vision of your path and it will become easier to move from doubt and fear into confidence and action.

Step 3 Set Intention and Plan

Launching a side hustle is a big project. So break it down into bite-sized projects with timeframes. Also treat your side hustle as a “business”, not a “hobby”. Map out a proper business plan. Don't forget to do some research into finances and taxes. As we are talking about launch your side hustle while you are still at 9-5, I want to specifically mention planning to make your day job work for you.

You may be super excited about your new business, but at the same feeling overwhelmed when thinking of starting your business while working in your day job and dealing with day-to-day life. As someone who has done it and come out the other side alive, I want to assure you that it is possible with the right support, guidance & plans.

I am offering a limited number of free 90 day plans for your side hustle (value $375), if you would like to make a start in your business make a time with me  here

I am offering a limited number of free 90 day plans for your side hustle (value $375), if you would like to make a start in your business make a time with me here

Everyone’s situation is different. Generally speaking, I wouldn’t recommend you quit your job and work in your business full time straight away. I was working full time as a Chartered Accountant while building my side hustle for several years before I finally left my full time job.

  • Stay in your current job and work full time: It is usually easiest to stay in your current job. This way, you have a steady income to support yourself while building your side hustle and you don’t have to spend all the time and energy to find a new job and fitting into the new environment.

  • Quit your current job and find a bridge job: If your current job is too draining and long hours, finding a bridge job which can give you plenty of time to work on your business may be a better idea. It would be great if you can find a bridge job in the industry of your new business or a bridge job that will help you build the skills and experience in your business.

  • Seek flexible working arrangements: Either stay at your current job or find a bridge job, you can seek flexible working arrangements such as working part-time, working from home or transferring to a less senior role and taking on fewer responsibilities.

Step 4 Take Massive Action

When I start stepping into my new entrepreneur identity and building my dream business, I realized how vital it is to stay in action. Doubt and fear are a normal part of the process. But you can’t let these emotions paralyze you; you need to get into action anyway. I worked with mentors and coaches to follow the proven success strategies to keep myself moving forward no matter what -- and begin building a habit of massive daily action.

Some of the actions at your initial stages include:

  • Work on your mindset and personal development daily

  • Determine your business name and structure

  • Register for an Australian Business Number

  • Identify your top 3 core values of your business

  • Get crystal clear of your ideal client

  • Create your offers and pricing

  • Know your unique selling point (IPS) and create your elevator pitch

  • Create a Moodboard for your visual brand identity

  • Create a main logo, alternative log and submark

  • Choose your brand fonts and colors

  • Create your own website using your visual brand identity

  • Create or update your already existing social media profiles

  • Set up a professional email with branded signature

  • Define your brand message

  • Let people know you are in business

  • Work with mentors or coaches

  • Create your brand content to add value to your audience and connect with your community

Step 4 Reassess and Adjust

Reassess your side hustle at least every 90 days: How are you feeling? What progress have you made? What needs to be changed/adjusted/improved? I find this is the most insightful process of all.

Good luck, hustler. I sincere hope eventually you will build your side hustle into a full-time business and lifestyle you love. I am offering a limited number of free 90 day plans for your side hustle (value $375), if you would like to make a start in your business make a time with me here: Chat with Elva

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Love and light,

Elva xx


From a Chartered Accountant to a Female Entrepreneur -- Why I Left My 9-5 Corporate Job

From a Chartered Accountant to a Female Entrepreneur -- Why I Left My 9-5 Corporate Job

There’s a song on repeat in my world and whenever I play it, it reminds me of the time I started my own business and finally left my corporate job.

“I spend too much time thinking about

who I'm supposed to be

I play by everybody's rules

that don't seem right to me

Should I even care?

They're all sitting there

and everyone's staring at me

If I step out in the spotlight

maybe I'll be set free

What if I back down now

'cause I'm afraid of what might happen

What if they turn away

when I show them who I truly am

What if I lose my breath

when I throw those big doors open

What if I shine?

But what if I sing out loud?

Because anything can happen

What if I stand up proud

and I show them who I truly am?

They're gonna call my name

and I'll throw these big doors open

I'm gonna shine”

I was that girl playing by everybody’s rules, playing small at the corporate world and not daring to stand up as who I truly am.

Maybe you can relate too. If you are also a female entrepreneur, you’re someone who has chosen to take the risk of building a business that expresses who you are and allows you to live in your genius zone and do the things you love .... then somewhere along the line you felt like you didn’t fit in the 9-5... somewhere along the line, you felt like you were different from everyone else around you. If you’re like me, you know deep inside that there’s something more, there’s something different, there’s something better.

I grew up being a “good girl” for my parents, playing the good “successful” daughter, studying at the top university and then living in the “successful” corporate world. But that life was never meant for me. Every morning from my office window I would look up at the blue sky, wishing I could grow wings and fly. Every morning I longed for something else. A different world. A beautiful world. One where there was freedom, inside and out.

Eventually in 2010 I packed my bags, left my hometown Shanghai, and moved to Australia by myself hoping the world would be different. It wasn’t … because I was the same. Every day in my office cubicle, I continued playing the good girl. I kept my head down and I worked hard. I played it safe, but deep down I still dreamt of something else.

My life was forever changed when I was introduced to the wonderful world of women entrepreneurs at a business networking event. I saw glimpses of confident beautiful women who were running their own business with a lifestyle to match. It was like getting a blue Tiffany box from the Universe. I saw the beauty I was looking for.

The beauty of choice.

The beauty of another way.

The beauty of a business as the path to truly living a life that has it all.

I was enlightened. I had a choice.

I was no longer willing to accept my desires as just a daydream.

Dare to be different. Dare to be courageous.

Elva Li - Branding & Website Design
Schedule a complimentary 20-minute no-obligation chat with Elva by clicking here

I started building my side hustles, immersing myself with personal development, working with business coaches and mentors, connecting with inspiring people…

I’d be lying if I said building my business and brand was easy. The journey is “beautiful”, but it’s not always “pretty”. I have my doubts, fears and insecurities popping up from time to time. When that happens and things get rough, I always remind myself why I started in the first place.

I started my personal branding business because I adore designing beautiful things and nothing brings me more joy than creating a beautiful brand for other female entrepreneurs and help them turn their dreams into reality, one brand at a time.

I quitted my high-paying corporate job as a Chartered Accountant because I want to wake up every day with passion and excitement, do what lights me up and utilize my full potential and talents; have the flexibility and freedom to do it whenever and wherever I want; surround myself with like-minded talented and inspiring people.

I am so grateful that I am able to quit my full-time job and that my business gives me the freedom and fulfilment, makes me feel passionate, in flow and lights me up every day.

If you are a female entrepreneur like me, I would like to know why you started your business?

I know if our why is strong, nothing can stop us from achieving our dreams. The how won’t seem as daunting. The technology won’t seem as overwhelming. And the naysayers won’t get us down. And we are on this journey all together. Let’s talk. xx


Schedule a complimentary 20-minute no-obligation chat with Elva by clicking here.

Beautiful Brand for the Beautiful Soul


Beautiful Brand for the Beautiful Soul

Shine Your Light

“It is our light, not our darkness, that most frightens us. Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. It’s not just in some of us, it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
~ Marianne Williamson

Creating your very own personal brand is all about finding that light inside of yourself and letting it shine, so you can light up the world and inspire others to shine their light just by being who you are.

You started your business because you desire more than a 9-5 job and you know deep in your heart you are called to answer your true calling.  But if you don’t know how to show the world who you truly are by an authentic soulful brand, it doesn’t matter how many certificates you have, how much experience you got, how talented you are at what you do… your gift, your talent, your message, your passion cannot be found and heard.

When it comes to how people perceive you and why they choose to buy from you or work with you, 80% is based on who you are and how you show up in the world. People are looking for brands they can connect with these days. Brands which reflect who they are or who they aspire to be. It’s who you are that inspires other people to say yes to who they are. It’s who you are that creates connection and trust with your audience. That’s the only way to link our soul to theirs and form a lasting bond. And that’s one of the most beautiful gifts we can give to ourselves and to our audience.


Answer Your Soul’s Calling

“In the beginning, I just wanted to find a designer. I found someone much more valuable in the process - ME.”

It all starts within. Personal branding is about working out who you are and what makes you different in a way that resonates with your ideal client.

I see lots of new coaches make a costing mistake when they first launch their “brand”: they go to a website or graphic designer before they figure out the foundations and essence of their personal brand. It's a very costing mistake because they end up with a brand that is not them, a website that doesn't resonates with them and a business that doesn't attract clients. They shy away from showing the website and brand to others, cannot book clients, lost confidence in themselves and wonder what's wrong with them.

There’s nothing wrong with you. You just need to step into that authenticity and figure out your personal brand and what's makes you unique in a way that resonates with your ideal clients. When you do that, it's like a magic that changes everything.

Designing your brand starts with the inside job first. It's not just a logo or website. I work with my clients through a process to design their brand. And the first step is to discover your brand essence that answers your soul’s calling and get crystal clarity of your brand message that speaks to the heart of your ideal client.


"What lights you up?

What are you called to do?

What message are you meant to share?"


"Elva is amazing! I loved talking with her. She is SO knowledgable about branding and about what makes you stand out as a coach in your field.  Elva helped point out strengthsthat i didn't realize I had and gently guided me toward putting more of myself into my brand. I WAS so afraid! to be fun in my brand but she encouraged me to, knowing I would provide the best service and attract the absolute perfect clients for me then.   I walked away so giddy from the call,  I was laughing and rushed straight for my work better than ever!  Thank you Elva. She is just incredible, so elegant and a true professional/expert in branding.  Meet her soon."

— Amanda Neill, Birth of Venus Coaching 


"I loved my personal branding session with Elva, she really listened and understood my vision for my business and brand. Where I was struggling on being able to communicate my message and what my brand was all about, Elva got me feeling super clear and re-inspired really quickly! She also got me so clear on my ideal client, which I thought I knew but was being far too general, and deep down I had felt there was something not in alignment in terms of how I was marketing myself and my message to my clients but I couldn't figure out why. Feeling out of alignment was causing me to massively procrastinate and self doubt my personal brand for ages, Elva got me to see my dream client from a completely different angle and this brought sooo much clarity instantly that I just wouldn't have gotten from trying to figure it out myself, what 'felt' like something was missing and how I wasn't completely being true to me in my message and branding, just the simpleness of Elva getting clarity on my dream client has completely shifted how I feel, and it feels like the missing jigsaw piece to my personal brand, I feel more excited and more clear on my mission! It has massively removed the self-doubt and got me really clear on my product offering and brought back my passion and drive to fully commit to my brand and serve the people I'd love to serve as I'd been starting to doubt whether my personal brand was even 'me' anymore! Elva is such a lovely person to speak to, I instantly felt comfortable on our call, personally connected to her and that she really got me and my mission, I felt so supported in just one session, and she made things seem so easy and effortless after trying to figure things out by myself. She made me realise, even if you think you're super clear on your personal brand, you really need someone else to help you craft it, there are always blind spots you can't see, and having a super clear brand helps remove any alignment blocks! As soon as you feel in alignment you feel more passionate and have less resistance to taking action in your biz!

-- Uma Kangai, Dream Life Coaching"


"After my consultation with Elva I had clarity and answers to questions that had been bothering for a month about certain aspects of how I should represent myself.  I had a clear plan on what to do and was motivated and excited to make those changes.  Now, a couple weeks later, I feel so much more authentic in how I communicate and present myself to my audience.  Thank you Elva!"

— Lindsay Dam, Online Fertility Coach



Beauty is the light of your soul

“Beauty is a necessity, not a luxury.”

As your brand stylist and designer, it’s my passion and job to take the beautiful, soulful message of who you are and find the most beautiful and elegant way to bring it all to life, to channel those unique qualities and characteristics into the key assets of your personal brand and all the ways you express this in the world in a simple, chic and beautiful way - everything from the brand color, fonts.. to website, social media, business materials.

Beauty is the light of your soul. I adore beautiful things and nothing brings me more joy than creating a beautiful brand presence for my clients that lights up the soul. 

As a female entrepreneur building a business online, your online presence is your haute couture show; your personal branding is that haute couture attire. Everything I do exude style, elegance and timelessness, because these are a necessity, not a luxury. The visual expressions create a vivid set of associations in the hearts and minds of your audience. It’s the gut feeling, the mental image, the first words that come to mind when your audience hear your name, see your logo, land on your website.

"What’s the feeling you want to create in the hearts and minds of your audience?

"How can you channel your best inner world to the outer world so everyone you meet can feel your passion and inspiration?"


It makes my heart sing when the seeing the beautiful inner world of my client Angelica being matched with the beautiful outer world presence.

My client Lisa love working with people and finding out what makes them shine and just feel good. Her brand message “HEALTH, WELLNESS AND FREEDOM” reflects her true passion and what lights her up.

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"Elva is a rare, elegant beauty.  She epitomises style and chic luxury and has an incredible eye for branding and how best to represent your business and services.  Elva will help you to showcase your high-end products and services, your unique personality and gift wrap it all for your ideal clients. 

She adores her work and is one of the most talented designers I've met and as an added bonus, she's also one of the loveliest human beings too.  It was an absolute pleasure working with her on my brand and I am really looking forward to working with her more in the future.  Elva will help you to elevate your brand to new heights and appeal to your dream clients.  I cannot recommend her enough."  

— Louise George, Success Coach - Bodhi Babes


"Elva is very classy and professional! She's very knowledgeable about colors, textures, and styles, and she helps to give insight and clarity to what different things (like colors) can represent for your audience. Discussing my own options, desires, and goals with her helped me to step forward with full confidence in representing myself online! :) And to top it off, Elva is just adorable. <3 I would highly recommend working with her if you need clarity and guidance in regards to your branding!!" 

-- Ashley Robertson, Confidence And Success Coach

Brand In Full Bloom

“Live on brand - Be Your Brand In Every Moment & Every Interaction.”

You want to create your personal brand in a way that you can fully model and own, not just today but year after year because you are your brand. You want to live your brand, be your brand in every moment & interaction without feeling like a fraud or putting a mask which just isn’t you.

You probably already heard the clichéd statements “Be authentic” or “Just be you.” by many personal brand experts. While I do agree that being authentic and being who you are in your personal brand, I believe that in order to allow you to lead and make the impact you want to see in the world, your personal brand is more than “Just be you”.  I believe Personal branding is all about becoming the best version of yourself without changing your core values or the essence of who you are. It’s about working on our light, accentuating and magnifying the best of who you are, and stepping into your role as messenger and owning the qualities that allow you to shine your light and inspire others.

Be visible, be courageous. Take a stand for what you believe in and live your message. Be visible with yourself and your tribe and create a brand experience that light up the soul.  

There is nothing more beautiful than going on a personal growth journey to become who you truly are, share your unique talents and message and step into your light for the world to see.

When you are willing to walk the talk, practice what you preach, and model your work in the world, you inspire other people to do the same.

Paradoxically, personal branding is about you but at the same time it isn’t. The more you put yourself out there, the less it becomes about you. Instead, it’s about what you represent. And those who are willing and ready and will accept the call to adventure that only you can offer.  

It’s then and only then that you can start to create a massive trust and credibility, make a huge impact, a huge income and really change people’s lives -- not just with what you do but with WHO YOU ARE.


"How can you live your brand so that you can inspire your audience into action and create the change I want to see in the world?

How can you live your message and model your work so that your audience can see the possibilities for themselves when they say yes to work with you?"


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"Working with Elva has helped me evolve my brand and the customer experience I wish my clients to enjoy. I’m now clear on the 4 steps to a consistent brand voice and how to implement my brand voice moving forward.

I’m better able to connect my branding to my ideal client and am excited to plan my next photo shoot with this in mind. If you are struggling with your brand and need trustworthy guidance, direction and support, I highly recommend you seek out the expertise of Elva!"

— Vanessa Baron, Success Coach for Women Entrepreneurs


Hi beautiful, if there’s one thing that I’d like you to remember, it’s that you are the single biggest asset in your business. You are reading this for a reason. And I would be love to gift you a complimentary brand styling session with me to discover your brand essence. Click the link below and let's chat, because I cannot wait to go on this journey with you. If you were not to meant to fly, why would you have those wings? Don't give up on your dreams. Xx


About Elva:

Hi beautiful, my name is Elva and I am so passionate about help female entrepreneurs like you to discover your unique essence, have a beautiful brand truly reflects you, be confident of your brand and every time you show up in front of your audience, and shine your light and make the impact you are meant to have in the world.

How? I am a Personal Stylist, NLP practitioner, Designer, Business Enthusiast and Brand Creator all rolled into one.

I am trained as a NLP practitioner and personal stylist so I know how to guide you in how to overcoming limiting beliefs and feel good and confident about yourself, how to look great online and how to truly reflect your personality uniquely. This is the perfect foundation for a strong personal brand.

I have an eye for elegance and beauty, and this combined with my design and tech skills means I can guide you in creating a high end online brand and website. Everything I do exudes style, elegance and timelessness, because these are necessity, not luxury.

I deeply understand the coaching industry having been involved with it since 2014 - I’ve done all the courses you’ve done - I know exactly that you want to create. my goal is to enable you to step into the woman you know you want to be and to create the lifestyle you desire. I provide you with mindset and coaching guidance to make your new brand your reality.



Get a confident body image for your personal brand

Get a confident body image for your personal brand

Want a luxe personal brand matched with lifestyle? It all starts with you. This week I want to share with you one of my yummy receipts and sexy workouts to help you get a confident body image for your brand. Enjoy ;)

Live on Brand! 

Lots of love,


The Magic Practice - Gratitude


The Magic Practice - Gratitude

Here are the 100 things I am grateful for:

  1. My healthy vibrant body
  2. My beautiful smile
  3. Beautiful sunshine
  4. Beautiful pink and white roses
  5. My elegant De Monaco vase and candle 
  6. Heart rose quartz beside my bed
  7. Delicious organic cherries on my beautiful plate
  8. The smell of rose-scented soy candle
  9. Miss Dior on my dresses
  10. Gorgeous little black dresses in my wardrobe.
  11. My luxury apartment in Balwyn
  12. My parents are healthy and happy
  13. My hometown Shanghai with all my childhood memories 
  14. The world class education I received in the University of Melbourne
  15. The amazing women entrepreneurs I have connected with through Academy: Nancy, Brigitte, Emma, Louise, Vickie...
  16. The love and support from Hilda and her family
  17. The friendship and advice from Brian
  18. The love from Hallie
  19. My elegant ballet shoes
  20. Ballet beautiful workout and my sexy fit body
  21. Gorgeous organic fresh vegetables in Apple and Sage beside my apartment
  22. Megan Hess’s stylish stunning cushions and books
  23. Mentoring from Tara
  24. Beautiful connection with the ladies in Beautiful Business Mastermind
  25. My gorgeous bed and linen 
  26. The book I am reading now “Beautiful Money”, “The Universe has your back”
  27. My mum’s hug
  28. Beautiful brunch at White Mojo
  29. Blue sky and beautiful air on my head in Melbourne
  30. French lessons I am taking and love the beautiful pronunciation
  31. My gorgeous Dior wallet
  32. My own perfume “ELVA” made in La Jolla
  33. My beautiful black eyes with long strong lashes
  34. The roof top garden with beautiful view
  35. The money I have had in my life to support my growth
  36. The workshop I did and the connection with my audience
  37. The beautiful Olsen Hotel Gallery Room and nice staff to facility my events
  38. Facebook ad that allow my message to reach my dream clients
  39. My courageous decision to move to Melbourne
  40. The dresses designed by myself at first time
  41. The coaching I did and the great feedback from my clients
  42. The luxe website I created
  43. The eye for luxury and elegance
  44. My passion for beauty and design
  45. Love for my body and connection with myself
  46. The beautiful furnitures and decoction at my place
  47. The inspiration quote on my desk
  48. The numeric latte with raw almond milk I had this morning 
  49. The organic raw vegan chocolate in my mouth
  50. The video call I had with my mum and dad
  51. Paris …
  52. My dream and desires that make me excited about each day
  53. The great news coming to me today
  54. The possibilities every day 
  55. Dior red lipstick
  56. My crystal bracket lace 
  57. The money I received from my clients and the value I deliver to them
  58. My sexy lingerie 
  59. Do nothing and just being
  60. Movie “Ballerina”
  61. Yin Yoga practice 
  62. My beautiful active wear
  63. Walking in the nature and surrender to the beauty
  64. Kisses and hugs 
  65. Sunday afternoon me time with my favourite book, music and tea
  66. The time I had with my parents in Shanghai
  67. The organic healthy delicious meals prepared
  68. The birds sitting on my balcony
  69. All the lessons I learnt through my entrepreneurial journey
  70. The beautiful relationship I now have with my money 
  71. My beautiful healthy black hair
  72. My MacBook Air, iPad and iPhone helping me doing my beautiful business
  73. The two USA trips I had last year
  74. The beautiful gift from Jade sitting beside my bed
  75. Balwyn cinema, French movies, nice cinema staffs
  76. Chocolate ice cream and indulgence
  77. Light feeling in my body and belly
  78. Spaces in my living room
  79. The skilful construction workers who built my property
  80. My kind and generous neighbours  
  81. Beautiful softwares I am using: InfustionSoft, Acuity, Leadpages, eWay, Webniarjam, Hootsuite, etc
  82. The beautiful photo shoot experiences I had 
  83. Meditation time
  84. Romantic Date nights
  85. Wonderful time at personal development seminars and events
  86. Luxury retreat experience
  87. Beautiful weather today
  88. The money in my bank account 
  89. Uber driver and great service
  90. Nice friendly staff at the cafe downstairs
  91. Lovely book shops at Toorak
  92. My strong healthy nails
  93. My white healthy teeth and the sensational taste I can experience with my every meal
  94. Hot bath with essential oil and rose petals
  95. Ballet music in the background
  96. Fresh taste of coconut water from a young coconut
  97. Mum’s cooking 
  98. My necklace with my initials
  99. The time I have ding the things I love
  100. I am alive today and live my life fully

Now it's your turn. Share below what the things you are grateful for.

From my heart to yours,

Elva xx


Letting Go & Creating Beautiful Spaces for Abundance


Letting Go & Creating Beautiful Spaces for Abundance

Happy New Year! We just celebrated the Lunar New Year and this Monday we're officially back in the office.

My intention for this year is to give you, my beloved elegant living community, the inspirations, tips and strategies to embody the women who you truly are, to bring beauty and luxury to the world in your unique own way, and to manifest and live your desires with ease and elegance.

You know you know, you know you are worthy, you are beautiful, you deserve your wildest dreams. What if you shine? What if you embody your most confident elegant self? Celebrate your beauty and live luxuriously now.

In this week's video, I talk about letting go and creating gorgeous space for your dreams. Is there something you are afraid to admit? What are you hiding? What are the guilt and shames that weighing you down? Until you step into that authenticity, no matter how many personal development or business coaching you did, your dreams don’t manifest. Watch the video below now.

Hope you enjoy the video as much as I created it for you!

From my heart to yours,

Elva xx