Viewing entries in

From a Chartered Accountant to a Female Entrepreneur -- Why I Left My 9-5 Corporate Job

From a Chartered Accountant to a Female Entrepreneur -- Why I Left My 9-5 Corporate Job

There’s a song on repeat in my world and whenever I play it, it reminds me of the time I started my own business and finally left my corporate job.

“I spend too much time thinking about

who I'm supposed to be

I play by everybody's rules

that don't seem right to me

Should I even care?

They're all sitting there

and everyone's staring at me

If I step out in the spotlight

maybe I'll be set free

What if I back down now

'cause I'm afraid of what might happen

What if they turn away

when I show them who I truly am

What if I lose my breath

when I throw those big doors open

What if I shine?

But what if I sing out loud?

Because anything can happen

What if I stand up proud

and I show them who I truly am?

They're gonna call my name

and I'll throw these big doors open

I'm gonna shine”

I was that girl playing by everybody’s rules, playing small at the corporate world and not daring to stand up as who I truly am.

Maybe you can relate too. If you are also a female entrepreneur, you’re someone who has chosen to take the risk of building a business that expresses who you are and allows you to live in your genius zone and do the things you love .... then somewhere along the line you felt like you didn’t fit in the 9-5... somewhere along the line, you felt like you were different from everyone else around you. If you’re like me, you know deep inside that there’s something more, there’s something different, there’s something better.

I grew up being a “good girl” for my parents, playing the good “successful” daughter, studying at the top university and then living in the “successful” corporate world. But that life was never meant for me. Every morning from my office window I would look up at the blue sky, wishing I could grow wings and fly. Every morning I longed for something else. A different world. A beautiful world. One where there was freedom, inside and out.

Eventually in 2010 I packed my bags, left my hometown Shanghai, and moved to Australia by myself hoping the world would be different. It wasn’t … because I was the same. Every day in my office cubicle, I continued playing the good girl. I kept my head down and I worked hard. I played it safe, but deep down I still dreamt of something else.

My life was forever changed when I was introduced to the wonderful world of women entrepreneurs at a business networking event. I saw glimpses of confident beautiful women who were running their own business with a lifestyle to match. It was like getting a blue Tiffany box from the Universe. I saw the beauty I was looking for.

The beauty of choice.

The beauty of another way.

The beauty of a business as the path to truly living a life that has it all.

I was enlightened. I had a choice.

I was no longer willing to accept my desires as just a daydream.

Dare to be different. Dare to be courageous.

Elva Li - Branding & Website Design
Schedule a complimentary 20-minute no-obligation chat with Elva by clicking here

I started building my side hustles, immersing myself with personal development, working with business coaches and mentors, connecting with inspiring people…

I’d be lying if I said building my business and brand was easy. The journey is “beautiful”, but it’s not always “pretty”. I have my doubts, fears and insecurities popping up from time to time. When that happens and things get rough, I always remind myself why I started in the first place.

I started my personal branding business because I adore designing beautiful things and nothing brings me more joy than creating a beautiful brand for other female entrepreneurs and help them turn their dreams into reality, one brand at a time.

I quitted my high-paying corporate job as a Chartered Accountant because I want to wake up every day with passion and excitement, do what lights me up and utilize my full potential and talents; have the flexibility and freedom to do it whenever and wherever I want; surround myself with like-minded talented and inspiring people.

I am so grateful that I am able to quit my full-time job and that my business gives me the freedom and fulfilment, makes me feel passionate, in flow and lights me up every day.

If you are a female entrepreneur like me, I would like to know why you started your business?

I know if our why is strong, nothing can stop us from achieving our dreams. The how won’t seem as daunting. The technology won’t seem as overwhelming. And the naysayers won’t get us down. And we are on this journey all together. Let’s talk. xx


Schedule a complimentary 20-minute no-obligation chat with Elva by clicking here.

Beautiful Brand for the Beautiful Soul


Beautiful Brand for the Beautiful Soul

Shine Your Light

“It is our light, not our darkness, that most frightens us. Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. It’s not just in some of us, it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
~ Marianne Williamson

Creating your very own personal brand is all about finding that light inside of yourself and letting it shine, so you can light up the world and inspire others to shine their light just by being who you are.

You started your business because you desire more than a 9-5 job and you know deep in your heart you are called to answer your true calling.  But if you don’t know how to show the world who you truly are by an authentic soulful brand, it doesn’t matter how many certificates you have, how much experience you got, how talented you are at what you do… your gift, your talent, your message, your passion cannot be found and heard.

When it comes to how people perceive you and why they choose to buy from you or work with you, 80% is based on who you are and how you show up in the world. People are looking for brands they can connect with these days. Brands which reflect who they are or who they aspire to be. It’s who you are that inspires other people to say yes to who they are. It’s who you are that creates connection and trust with your audience. That’s the only way to link our soul to theirs and form a lasting bond. And that’s one of the most beautiful gifts we can give to ourselves and to our audience.


Answer Your Soul’s Calling

“In the beginning, I just wanted to find a designer. I found someone much more valuable in the process - ME.”

It all starts within. Personal branding is about working out who you are and what makes you different in a way that resonates with your ideal client.

I see lots of new coaches make a costing mistake when they first launch their “brand”: they go to a website or graphic designer before they figure out the foundations and essence of their personal brand. It's a very costing mistake because they end up with a brand that is not them, a website that doesn't resonates with them and a business that doesn't attract clients. They shy away from showing the website and brand to others, cannot book clients, lost confidence in themselves and wonder what's wrong with them.

There’s nothing wrong with you. You just need to step into that authenticity and figure out your personal brand and what's makes you unique in a way that resonates with your ideal clients. When you do that, it's like a magic that changes everything.

Designing your brand starts with the inside job first. It's not just a logo or website. I work with my clients through a process to design their brand. And the first step is to discover your brand essence that answers your soul’s calling and get crystal clarity of your brand message that speaks to the heart of your ideal client.


"What lights you up?

What are you called to do?

What message are you meant to share?"


"Elva is amazing! I loved talking with her. She is SO knowledgable about branding and about what makes you stand out as a coach in your field.  Elva helped point out strengthsthat i didn't realize I had and gently guided me toward putting more of myself into my brand. I WAS so afraid! to be fun in my brand but she encouraged me to, knowing I would provide the best service and attract the absolute perfect clients for me then.   I walked away so giddy from the call,  I was laughing and rushed straight for my work better than ever!  Thank you Elva. She is just incredible, so elegant and a true professional/expert in branding.  Meet her soon."

— Amanda Neill, Birth of Venus Coaching 


"I loved my personal branding session with Elva, she really listened and understood my vision for my business and brand. Where I was struggling on being able to communicate my message and what my brand was all about, Elva got me feeling super clear and re-inspired really quickly! She also got me so clear on my ideal client, which I thought I knew but was being far too general, and deep down I had felt there was something not in alignment in terms of how I was marketing myself and my message to my clients but I couldn't figure out why. Feeling out of alignment was causing me to massively procrastinate and self doubt my personal brand for ages, Elva got me to see my dream client from a completely different angle and this brought sooo much clarity instantly that I just wouldn't have gotten from trying to figure it out myself, what 'felt' like something was missing and how I wasn't completely being true to me in my message and branding, just the simpleness of Elva getting clarity on my dream client has completely shifted how I feel, and it feels like the missing jigsaw piece to my personal brand, I feel more excited and more clear on my mission! It has massively removed the self-doubt and got me really clear on my product offering and brought back my passion and drive to fully commit to my brand and serve the people I'd love to serve as I'd been starting to doubt whether my personal brand was even 'me' anymore! Elva is such a lovely person to speak to, I instantly felt comfortable on our call, personally connected to her and that she really got me and my mission, I felt so supported in just one session, and she made things seem so easy and effortless after trying to figure things out by myself. She made me realise, even if you think you're super clear on your personal brand, you really need someone else to help you craft it, there are always blind spots you can't see, and having a super clear brand helps remove any alignment blocks! As soon as you feel in alignment you feel more passionate and have less resistance to taking action in your biz!

-- Uma Kangai, Dream Life Coaching"


"After my consultation with Elva I had clarity and answers to questions that had been bothering for a month about certain aspects of how I should represent myself.  I had a clear plan on what to do and was motivated and excited to make those changes.  Now, a couple weeks later, I feel so much more authentic in how I communicate and present myself to my audience.  Thank you Elva!"

— Lindsay Dam, Online Fertility Coach



Beauty is the light of your soul

“Beauty is a necessity, not a luxury.”

As your brand stylist and designer, it’s my passion and job to take the beautiful, soulful message of who you are and find the most beautiful and elegant way to bring it all to life, to channel those unique qualities and characteristics into the key assets of your personal brand and all the ways you express this in the world in a simple, chic and beautiful way - everything from the brand color, fonts.. to website, social media, business materials.

Beauty is the light of your soul. I adore beautiful things and nothing brings me more joy than creating a beautiful brand presence for my clients that lights up the soul. 

As a female entrepreneur building a business online, your online presence is your haute couture show; your personal branding is that haute couture attire. Everything I do exude style, elegance and timelessness, because these are a necessity, not a luxury. The visual expressions create a vivid set of associations in the hearts and minds of your audience. It’s the gut feeling, the mental image, the first words that come to mind when your audience hear your name, see your logo, land on your website.

"What’s the feeling you want to create in the hearts and minds of your audience?

"How can you channel your best inner world to the outer world so everyone you meet can feel your passion and inspiration?"


It makes my heart sing when the seeing the beautiful inner world of my client Angelica being matched with the beautiful outer world presence.

My client Lisa love working with people and finding out what makes them shine and just feel good. Her brand message “HEALTH, WELLNESS AND FREEDOM” reflects her true passion and what lights her up.

Louise George.jpg

"Elva is a rare, elegant beauty.  She epitomises style and chic luxury and has an incredible eye for branding and how best to represent your business and services.  Elva will help you to showcase your high-end products and services, your unique personality and gift wrap it all for your ideal clients. 

She adores her work and is one of the most talented designers I've met and as an added bonus, she's also one of the loveliest human beings too.  It was an absolute pleasure working with her on my brand and I am really looking forward to working with her more in the future.  Elva will help you to elevate your brand to new heights and appeal to your dream clients.  I cannot recommend her enough."  

— Louise George, Success Coach - Bodhi Babes


"Elva is very classy and professional! She's very knowledgeable about colors, textures, and styles, and she helps to give insight and clarity to what different things (like colors) can represent for your audience. Discussing my own options, desires, and goals with her helped me to step forward with full confidence in representing myself online! :) And to top it off, Elva is just adorable. <3 I would highly recommend working with her if you need clarity and guidance in regards to your branding!!" 

-- Ashley Robertson, Confidence And Success Coach

Brand In Full Bloom

“Live on brand - Be Your Brand In Every Moment & Every Interaction.”

You want to create your personal brand in a way that you can fully model and own, not just today but year after year because you are your brand. You want to live your brand, be your brand in every moment & interaction without feeling like a fraud or putting a mask which just isn’t you.

You probably already heard the clichéd statements “Be authentic” or “Just be you.” by many personal brand experts. While I do agree that being authentic and being who you are in your personal brand, I believe that in order to allow you to lead and make the impact you want to see in the world, your personal brand is more than “Just be you”.  I believe Personal branding is all about becoming the best version of yourself without changing your core values or the essence of who you are. It’s about working on our light, accentuating and magnifying the best of who you are, and stepping into your role as messenger and owning the qualities that allow you to shine your light and inspire others.

Be visible, be courageous. Take a stand for what you believe in and live your message. Be visible with yourself and your tribe and create a brand experience that light up the soul.  

There is nothing more beautiful than going on a personal growth journey to become who you truly are, share your unique talents and message and step into your light for the world to see.

When you are willing to walk the talk, practice what you preach, and model your work in the world, you inspire other people to do the same.

Paradoxically, personal branding is about you but at the same time it isn’t. The more you put yourself out there, the less it becomes about you. Instead, it’s about what you represent. And those who are willing and ready and will accept the call to adventure that only you can offer.  

It’s then and only then that you can start to create a massive trust and credibility, make a huge impact, a huge income and really change people’s lives -- not just with what you do but with WHO YOU ARE.


"How can you live your brand so that you can inspire your audience into action and create the change I want to see in the world?

How can you live your message and model your work so that your audience can see the possibilities for themselves when they say yes to work with you?"


Venassa Baron.jpg

"Working with Elva has helped me evolve my brand and the customer experience I wish my clients to enjoy. I’m now clear on the 4 steps to a consistent brand voice and how to implement my brand voice moving forward.

I’m better able to connect my branding to my ideal client and am excited to plan my next photo shoot with this in mind. If you are struggling with your brand and need trustworthy guidance, direction and support, I highly recommend you seek out the expertise of Elva!"

— Vanessa Baron, Success Coach for Women Entrepreneurs


Hi beautiful, if there’s one thing that I’d like you to remember, it’s that you are the single biggest asset in your business. You are reading this for a reason. And I would be love to gift you a complimentary brand styling session with me to discover your brand essence. Click the link below and let's chat, because I cannot wait to go on this journey with you. If you were not to meant to fly, why would you have those wings? Don't give up on your dreams. Xx


About Elva:

Hi beautiful, my name is Elva and I am so passionate about help female entrepreneurs like you to discover your unique essence, have a beautiful brand truly reflects you, be confident of your brand and every time you show up in front of your audience, and shine your light and make the impact you are meant to have in the world.

How? I am a Personal Stylist, NLP practitioner, Designer, Business Enthusiast and Brand Creator all rolled into one.

I am trained as a NLP practitioner and personal stylist so I know how to guide you in how to overcoming limiting beliefs and feel good and confident about yourself, how to look great online and how to truly reflect your personality uniquely. This is the perfect foundation for a strong personal brand.

I have an eye for elegance and beauty, and this combined with my design and tech skills means I can guide you in creating a high end online brand and website. Everything I do exudes style, elegance and timelessness, because these are necessity, not luxury.

I deeply understand the coaching industry having been involved with it since 2014 - I’ve done all the courses you’ve done - I know exactly that you want to create. my goal is to enable you to step into the woman you know you want to be and to create the lifestyle you desire. I provide you with mindset and coaching guidance to make your new brand your reality.



The Reason You're Feeling Like a Fraud in Your Business

The Reason You're Feeling Like a Fraud in Your Business

One of the biggest fears new women entrepreneurs face is feeling like they’re a complete and utter fraud. There’s that fear that one day soon someone’s going to call them out on being a fraud and their whole business is going to come crashing down. And then they’re going to tell themselves ‘I told you so’ because deep down they never thought they were good enough to be their own brand. 

I know because I used to think and feel exactly that when I started my first coaching business. Back then I was a health coach who specialized in helping women eat clean and quit their addiction to the white stuff – sugar.  The thing was, while I was coaching them, I was simultaneously thinking about my afternoon tea and the beautiful dark chocolate I was going to enjoy. You see, I love fine dining in fancy restaurants; and I adore quality dark chocolate.

So whenever I allowed myself to indulge in a beautiful restaurant dinner, or eat organic dark chocolate, I would feel like a fraud.

I wasn’t practicing what I preached. And I was afraid others would find out, putting an end to my business dreams.

I wasn’t going to give up my love of the finest foods and quality ingredients no matter how much sugar they contained and it was then I realized I felt like a fraud because I was not living on brand. My message was not in alignment with who I truly was.

So if you’ve been reading this and slowly realizing you’ve been doing exactly the same thing as I have, then I can guarantee this is the exact reason why you aren’t getting traction in your business.

So how did I turn this fraud around to becoming a confidence and glowing brand? 

I went all in to LIVE my brand.

Here’s the 5 steps to help you do just that.

1. Embrace your true desires.

What do you truly desire?

When I asked myself what I really wanted, my answer was loud + clear:

To enjoy the finest things in life. I love indulging in a piece of chocolate every day. I adore the stunning Dior couture. I desire to take my parents to travel around the world in first class…

Your desires don’t need to make you martyr where you’re of service to the whole entire world. You don’t need to justify your desires. If you desire a beautifully hand-crafted Lady Dior bag (just like I do), that’s perfectly perfect. I’m cheering you on. There’s nothing wrong with your desires.

But so many of us do not dare to own our desires.  We’re afraid what others would say. We are afraid of being judged. We are afraid of being rejected for our desires. But dear, you know what? if you’re not owning your desires, you’re rejecting YOURSELF!

So what are your deepest desires?

2. Make your desires your brand

Embrace your desires into your brand. Because that’s the true you!

For me, when I started to own my desires and not hide them, my brand and business started to blossom.

Through my brand, I showed how to keep slim while enjoying my indulgences.

Through my brand, I showed how to elegantly incorporate luxury in your daily life to allow yourself become that woman who has it all.

I became a lifestyle designer in line with my true desires rather than a fraud health coach.

I love my mentor Gina Devee’s story. She loves Italy. She always dreamt of going but she was afraid of what her spiritual clients would think if she ever booked herself a first class ticket and travelled in luxury. It was only when she started to embrace her desires into her brand and held luxe events in Italy, her ideal clients were attracted to her and her business exploded.

So what can you start to incorporate into your life to make your desires your living brand?

3. Living your desires and living on brand

Embrace it into your everyday life. Breath it, live it!

Start with little things. If you desire a Lady Dior bag, you don’t necessarily have to buy a bag in order to embrace it.

Ask yourself, why do I desire the bag?

Is it because you love the feeling of elegance it brings? Then start to incorporate the feeling into your daily life, now.  For example, buy yourself fresh flowers, put on Miss Dior perfume every morning, having a bubble bath.

You can start to live a luxurious life right now.

Living your desires every day and you can’t help but be alignment with who you truly are.

4. Share your brand message in an authentic way

You may have heard of “Fake it ‘til you make it”.

I believe in the opposite: “Be it until you become it!”

I love what my mentor Tara Marino says, “Beauty is TRUTH.” Sometimes it’s scary to show the world who we truly are. But that’s the only way for you to stand out the crowd with the confidence inside out.

Start where you are.

On a recent coaching call with a beautiful client, she confided she wanted to incorporate travel photos on her website but she hasn’t travelled much yet. We’ve mapped out a plan for her to start where she is now to incorporate travel photography into her brand, so she can express her true desires, now and connect with her true tribe, now.

5. Match your brand with the online presence it deserves

Do you have website shame? Is your website and social media presence not in alignment with your brand?

Your brand’s external appearance must be aligned to it’s essence.

A well designed website showcases the true essence of your brand to the world and makes you truly live on brand from inside to outside.

I believe building your personal brand involves cultivating an authentic confident inner world as well as a beautiful and stylish outer world, because you cannot be your brand by doing one without the other. It all starts with your desire and living it daily.

That’s why I call herself a brand and lifestyle designer and created the Elegant Living Day Designer to help women entrepreneurs live on brand every day. You can download the day designer from my website

Do you want me help you transform from "feeling like a fraud" to the "superstar of your brand"? Book your complimentary Brand Clarity & Styling Session here

From my heart to yours,


What's more beautiful than living your dream?


What's more beautiful than living your dream?

Your personal brand is about the way you live. The reason I call myself a luxe branding stylist and lifestyle designer is because I'm ALL about living my desires and making my life my brand.

I set the intention and visualise in my mind about what I want to feel, who I desire to become, what I desire to do in my day and that is my internal brand guide. It guides me to embody the woman I want to be, how I show up, what I'll create in my branding and business.

It leads me to live on brand every day.

My life and my brand cannot help but bloom.

And my dream board cannot help but become a reality.

Beauty, luxury and of course Dior are daily in my life.

I am living my life as a Miss Dior.

now it's your turn. 


Everything on your vision board is your reality.

Everything you daydreamed is your life.

Everything you ever wanted you own.

And the life you wish to live, is yours.


So, what can you incorporate into your life or what decisions can you make today that will help you start stepping into your desires and living on brand? 

Is it buying yourself a beautiful bunch of flowers?

Is it putting on your best dress and favourite perfume?

Is it being that woman who works with her coach to build a brand and business she truly adore?


Whatever it is, start now.

The only reason I am where I am today is because I said "yes" to my desires first and then figured out "how" later. I learnt from my mentors and coaches and also my mistakes along the way.

Elegant, Let me show you the "how". Are you committed to say "Yes"?

If you are 100% committed to your desires, I am gifting you a free session to help you create a plan to make your dream business a reality, to have your entire world blossom and become the superstar of your brand. If that's you, click here and let's chat.  Just you and me.

From my heart to yours,



I adore Dior! I adore beauty!

1 Comment

I adore Dior! I adore beauty!

This is my brand mood board. You can tell I adore Dior and the beautiful finest things in life! Elegance, beauty, luxury is the experience I create for my clients and the way I live my life. 

My secret to living a life filled with Dior and running a business filled with beauty?

Unapologetically allowing yourself to live your desires.

Honouring my desires isn't an option for me. It's a necessity.

But it wasn't always this way.

Growing up, I was the good girl. My whole life was planned out for me: be the good girl, get the good grades, get into the good university, get the good job.

My parents sacrificed everything so I could have only the best. In return, I put my head down and became the good girl, landing a job in one of the top 4 accounting firms in the world.

The plan was complete, yet I was empty.

Every morning from my office window I would look up at the brilliant sky wishing I could grow wings and fly.

Every morning I longed for something else.

A different world. A beautiful world.

Where there was beauty, luxury and freedom.

Inside and out.

In my business and in my life.

So I packed my bags, left my hometown, and moved to another country hoping the world would be different. It wasn't. Because I was the same.

Every day, in my office cubicle, I kept playing the good girl. I kept my head down, I worked. I played it safe. I played small and put everything I longed for down to just a daydream.

Until one day I was introduced to the wonderful world of business. I saw glimpses of confident, charismatic, beautiful, wise women who were running their own businesses with a lifestyle to match. It was like getting a Tiffany box from the Universe. My heart opened, my eyes opened, my mind opened, and I saw the beauty I was looking for.

The beauty of choice.

The beauty of another way.

The beauty of a business as the path to truly living a life that has it all.

I was enlightened. I had a choice.

I was no longer willing to accept my desires as just a daydream.

There's something so powerful about unapologetically declaring your desires.

They come true: my entire world blossoms. Including my brand.

Now it's your turn to tap into the feelings and experiences you want your clients to have when they work with you and the feeling you want to have when you're living on brand!

Want to create a brand aligned with only the finest things in life but don't know where to start? Let's chat. You're closer than you think.

Let's make your entire world blossom and turn you into the superstar of your brand adored by your raving fans. Complete with the lifestyle & couture you desire.

Book your session here.

From my heart to yours,

Elva xx

1 Comment

J'adore Your Day, Be on Brand


J'adore Your Day, Be on Brand

I started my very own luxe brand and business is just like you're about to start your business. I wanted to be the superstar of my brand and help my raving fans create a beautiful business and life they love.

I wanted more in life but felt stuck in the day to day.

I worked hard and played small in a corporate world. I desired beautiful luxury things but felt guilty for my desires. I deprived myself and then over-spent, over-ate. I kept myself "busy" and felt guilty of enjoying pleasure and joy. I was tired of being a people pleaser and pretending everything was all right; I had a burning desire to start my own business and make big changes in life but I didn't know where to start...

Sound familiar? You're in the right place. I'm here to guide you step by step on how to create a brand and business you adore and your fans adore you!

The secret? Unlocking your wow factor. And it's an inner job.

The first step is to embody you true essence and be the woman who represents your luxury brand.

The woman who knows who she is and what she wants, who steps up to the centre stage of her life and shows up in the world in her own unique style.

The woman who lives artfully and passionately and enjoys the pleasure and luxury of her elegant life while taking the right action towards her dreams.

The woman who embodies style, elegance and beauty in everything she does, who creates a life she truly adores and becomes her most confident, elegant and radiant self.

Then and only then will you see your brand and business blossom.

How to do that? Here's my secret chic shortcut: Elegant Living Designer. You can download it here.

I'm just an ordinary girl from Shanghai with a big dream. I manifested my dream life from Shanghai to Melbourne and went from a CPA at KPMG to a woman entrepreneur and the founder of the Elegant Living Movement.

The Day Designer is one of the chic tools I use to embody the woman I want to be every single day.

If I can do it, you can too! It's time for you to unapologetically declare your desires, be your brand, your most confident, radiant and abundant self full of elegance!

Enjoy your Day Designer

From my heart to yours, 

Elva xx